METHOD AND APPARATUS FOR CONTENT PRESENTATION IN ASSOCIATION WITH A TELEPHONE CALL
First Claim
1. A method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:
- receiving, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device;
presenting the initial content on the destination device in association with the communication connection, while the initial content is presented on the communication device;
obtaining updated content generated at the destination device; and
forwarding the updated content for presentation on the communication device.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call, and/or post-call. Content presented to a party may be related to or selected by another party participating in the call, or may be related to or selected by a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list.
16 Citations
34 Claims
-
1. A method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:
-
receiving, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device; presenting the initial content on the destination device in association with the communication connection, while the initial content is presented on the communication device; obtaining updated content generated at the destination device; and forwarding the updated content for presentation on the communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:
-
receiving, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device; presenting the initial content on the destination device in association with the communication connection, while the initial content is presented on the communication device; obtaining updated content generated at the destination device; and forwarding the updated content for presentation on the communication device.
-
-
15. An apparatus for facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the apparatus comprising:
-
one or more processors; and memory storing instructions that, when executed by the one or more processors, cause the apparatus to; receive, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device; present the initial content on the destination device in association with the communication connection, while the initial content is presented on the communication device; obtain updated content generated at the destination device; and forward the updated content for presentation on the communication device. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. A system for facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the system comprising:
-
a communication server comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the communication server to; receive, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device; and forward to the communication device updated content for presentation on the communication device; and the destination device comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the destination device to; present the initial content in association with the communication connection, while the initial content is presented on the communication device; and generate the updated content under control of the destination party. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
-
Specification