METHOD AND APPARATUS FOR CONTENT PRESENTATION IN ASSOCIATION WITH A TELEPHONE CALL
First Claim
1. A method of facilitating presentation of content on multiple communication devices in association with a communication connection between the communication devices, the method comprising:
- receiving, from a first communication device, a signal indicating initiation of the communication connection;
identifying initial content displayed on the first communication device;
causing the initial content to be displayed on a second communication device in association with the communication connection;
during the communication connection, receiving updated content generated at the second communication device; and
causing the updated content to be displayed on the first communication device.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and apparatus are provided for presenting multimedia content to a caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call, and/or post-call. Content presented to a party may be related to or selected by another party participating in the call, or may be related to or selected by a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list.
9 Citations
36 Claims
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1. A method of facilitating presentation of content on multiple communication devices in association with a communication connection between the communication devices, the method comprising:
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receiving, from a first communication device, a signal indicating initiation of the communication connection; identifying initial content displayed on the first communication device; causing the initial content to be displayed on a second communication device in association with the communication connection; during the communication connection, receiving updated content generated at the second communication device; and causing the updated content to be displayed on the first communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of facilitating presentation of content on multiple communication devices in association with a communication connection between the communication devices, the method comprising:
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receiving, from a first communication device, a signal indicating initiation of the communication connection; identifying initial content displayed on the first communication device; causing the initial content to be displayed on a second communication device in association with the communication connection; during the communication connection, receiving updated content generated at the second communication device; and causing the updated content to be displayed on the first communication device.
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17. An apparatus for facilitating presentation of content on multiple communication devices in association with a communication connection between the communication devices, the apparatus comprising:
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one or more processors; and memory storing instructions that, when executed by the one or more processors, cause the apparatus to; receive, from a first communication device, a signal indicating initiation of the communication connection; identify initial content displayed on the first communication device; cause the initial content to be displayed on a second communication device in association with the communication connection; during the communication connection, receive updated content generated at the second communication device; and cause the updated content to be displayed on the first communication device. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A system for facilitating presentation of content on multiple communication devices in association with a communication connection between the communication devices, the system comprising:
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a communication server comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the communication server to; receive, from a first communication device, a signal indicating initiation of the communication connection; identify initial content displayed on the first communication device; during the communication connection, receive updated content generated at the second communication device; and cause the updated content to be displayed on the first communication device; and the second communication device comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the second communication device to; display the initial content in association with the communication connection, while the initial content is presented on the communication device; and generate the updated content. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36)
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Specification