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Providing Data and Analysis for Advertising on Networked Devices

  • US 20160086215A1
  • Filed: 09/23/2015
  • Published: 03/24/2016
  • Est. Priority Date: 09/23/2014
  • Status: Active Grant
First Claim
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1. A computer-implemented method for modeling ad opportunities, comprising:

  • creating a vector of identifiers representing an ad opportunity, comprising;

    linking data attributes that describe the ad opportunity to the identifiers;

    expressing the data attributes following predefined scheme of hierarchy;

    linking a taxonomy describing data attributes;

    obtaining outcome measurements of ad events associated with the ad opportunity; and

    associating user interaction events with the ad with at least one of the identifiers or data attributes associated with the identifier.

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