Method And System For Delivery Of Context-Specific Content To A Mobile Device, Triggered By Changes In The Mobile Device's Location

• US 20160086228A1
• Filed: 09/22/2015
• Published: 03/24/2016
• Est. Priority Date: 09/22/2014
• Status: Active Application

• Current Assignee: moovel North America, LLC (Mercedes-Benz Group AG)
• Original Assignee: GlobeSherpa Incorporated (Mercedes-Benz Group AG)
• Inventors: Parker, Nathaniel, Babb, Zachary, Rotter, Matthew, Gray, Michael, Peter, Alexandra, Schaus, Scott
• Application Number:
  US14/862,148
• Publication Number:
  US 20160086228A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

Systems and methods for associating and delivering context-aware content to mobile devices via a programmable trigger that is based upon changes in the mobile device'"'"'s location. A user'"'"'s mobile device can interact with trigger-based tracking devices (e.g., Bluetooth beacons, NFC, etc.) which provides location information to the user'"'"'s mobile device, such location information being relative to the tracking device. Embodiments of the present disclosure also comprise a server that delivers targeted content (e.g., text, graphics, audio, video, etc.) to mobile devices when a user is at a certain geographical location. The content delivered is associated with a context of the user'"'"'s location which is based in part on the location information received relative to the tracking device. In some embodiments, the content delivery does not require a separate mobile application for the content provider but can be embedded inside transit-related information of a mobile application of a transit agency.

Claims

1. A method for delivering targeted marketing content to users by a server, comprising:

receiving information from a user'"'"'s mobile device in response to a trigger, wherein the information identifies a context with respect to a tracking device located external to the user'"'"'s mobile device that generated the trigger;

identifying at least one marketing campaign program in the server that corresponds to the tracking device;

applying conditions of the identified marketing campaign program to the context received from the user'"'"'s mobile device, and

based upon the application of the conditions, selectively providing targeted marketing content associated with the identified marketing campaign program to the user'"'"'s mobile device.

2. The method of claim 1, wherein the context includes information identifying the user'"'"'s mobile device.

3. The method of claim 1, wherein the tracking device is a Bluetooth low energy beacon.

4. The method of claim 2, wherein the context includes beacon identification information.

5. The method of claim 1, wherein the tracking device is a geofence.

6. The method of claim 5, wherein the context includes parameters associated with the geofence.

7. The method of claim 1, wherein the conditions for the identified marketing campaign program include temporal restrictions for providing marketing content, such that the server selectively provides targeted marketing content upon receiving information from a user'"'"'s mobile device at a date and/or time that corresponds to the temporal restrictions.

8. The method of claim 1, wherein the step of selectively providing targeted marketing content further comprises rendering an HTML image on a display screen of the user'"'"'s mobile device based upon raw HTML stored on the server for the identified marketing campaign program.

9. The method of claim 1, wherein the conditions of the identified marketing campaign include a distance range and the information received from a user'"'"'s mobile device includes an indication of the distance between the user'"'"'s mobile device and the tracking device, such that the server selectively provides targeted marketing content upon determining that the user'"'"'s mobile device is within a distance of the tracking device that corresponds with the conditions of the identified marketing campaign.

10. An apparatus for delivering targeted marketing content to users, the apparatus comprising a processor configured for:

receiving information from a user'"'"'s mobile device in response to a trigger, wherein the information identifies a context with respect to a tracking device located external to the user'"'"'s mobile device that generated the trigger;

identifying at least one marketing campaign program in the server that corresponds to the tracking device;

applying conditions of the identified marketing campaign program to the context received from the user'"'"'s mobile device, and

based upon the application of the conditions, selectively providing targeted marketing content associated with the identified marketing campaign program to the user'"'"'s mobile device.

11. The apparatus of claim 10, wherein the context includes information identifying the user'"'"'s mobile device.

12. The apparatus of claim 10, wherein the tracking device is a Bluetooth low energy beacon.

13. The apparatus of claim 11, wherein the context includes beacon identification information.

14. The apparatus of claim 10, wherein the tracking device is a geofence.

15. The apparatus of claim 14, wherein the context includes parameters associated with the geofence.

16. The apparatus of claim 10, wherein the conditions for the identified marketing campaign program include temporal restrictions for providing marketing content, such that the server selectively provides targeted marketing content upon receiving information from a user'"'"'s mobile device at a date and/or time that corresponds to the temporal restrictions.

17. A non-transitory computer readable medium having stored thereon instructions which, when executed by a processor on a user'"'"'s mobile device, causes the processor to:

receive information from a user'"'"'s mobile device in response to a trigger, wherein the information identifies a context with respect to a tracking device located external to the user'"'"'s mobile device that generated the trigger;

identify at least one marketing campaign program in the server that corresponds to the tracking device;

apply conditions of the identified marketing campaign program to the context received from the user'"'"'s mobile device, and

based upon the application of the conditions, selectively provide targeted marketing content associated with the identified marketing campaign program to the user'"'"'s mobile device.

18. The non-transitory computer readable medium according to claim 17, wherein the context includes information identifying the user'"'"'s mobile device.

19. The non-transitory computer readable medium according to claim 17, wherein the tracking device is a Bluetooth low energy beacon.

20. The non-transitory computer readable medium according to claim 19, wherein the context includes beacon identification information.