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Method And System For Delivery Of Context-Specific Content To A Mobile Device, Triggered By Changes In The Mobile Device's Location

  • US 20160086228A1
  • Filed: 09/22/2015
  • Published: 03/24/2016
  • Est. Priority Date: 09/22/2014
  • Status: Active Application
First Claim
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1. A method for delivering targeted marketing content to users by a server, comprising:

  • receiving information from a user'"'"'s mobile device in response to a trigger, wherein the information identifies a context with respect to a tracking device located external to the user'"'"'s mobile device that generated the trigger;

    identifying at least one marketing campaign program in the server that corresponds to the tracking device;

    applying conditions of the identified marketing campaign program to the context received from the user'"'"'s mobile device, andbased upon the application of the conditions, selectively providing targeted marketing content associated with the identified marketing campaign program to the user'"'"'s mobile device.

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