DISTRIBUTION APPARATUS, DISTRIBUTION METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM

• US 20160086233A1
• Filed: 09/15/2015
• Published: 03/24/2016
• Est. Priority Date: 09/19/2014
• Status: Abandoned Application

• Current Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Original Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Inventors: KIMURA, Kazutaka, OHTA, Yuji, SHOJI, Takashi, KIHARA, Wakana, KOMIYA, Yasuo
• Application Number:
  US14/854,540
• Publication Number:
  US 20160086233A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A distribution apparatus according to the present application includes an accepting unit, a determination unit, and a distribution unit. The accepting unit accepts submission of video content to be displayed in a predetermined content display frame. The determination unit determines display order of the video content based on information indicating users'"'"' reactions to the video content accepted by the accepting unit. The distribution unit distributes the video content such that the video content are displayed in the display order determined by the determination unit.

Claims

1. A distribution apparatus comprising:

an accepting unit that accepts submission of video content to be displayed in a content display frame;

a determination unit that determines display order of the video content based on information indicating users'"'"' reactions to the video content accepted by the accepting unit; and

a distribution unit that distributes the video content such that the video content are displayed in the display order determined by the determination unit.

2. The distribution apparatus according to claim 1, wherein

the accepting unit accepts bid amounts for the video content, and

the determination unit determines the display order based on the bid amounts accepted by the accepting unit and values indicating the information.

3. The distribution apparatus according to claim 1, wherein the determination unit determines the display order of the video content based on categories to which the video content belong.

4. The distribution apparatus according to claim 3, wherein the determination unit determines display order where video content belonging to categories having a competitive relationship are not consecutive in the display order.

5. The distribution apparatus according to claim 3, wherein the determination unit determines display order where video content belonging to categories having a compatible relationship are consecutive in the display order.

6. The distribution apparatus according to claim 1, wherein the determination unit dynamically changes, according to information on a user reaction to a video content being displayed in the display frame, display order of video content to be displayed later than the video content.

7. The distribution apparatus according to claim 6, wherein when, as the information on a user reaction to a video content being displayed in the display frame, a user'"'"'s watching rate of the video content is greater than or equal to a predetermined value, the determination unit changes the display order such that a video content having a relationship with the video content is displayed after the video content.

8. The distribution apparatus according to claim 6, wherein when, as the information on a user reaction to a video content being displayed in the content display frame, information on a user operation performed on the video content is obtained, the determination unit changes the display order such that a video content having a relationship with the video content is displayed after the video content.

9. The distribution apparatus according to claim 1, wherein the distribution unit distributes video content whose display order is determined by the determination unit, according to user'"'"'s viewing conditions for a video content being displayed in the display frame.

10. The distribution apparatus according to claim 9, wherein when a user has viewed a video content being displayed in the display frame, for a predetermined period of time or more of required time for the video content, the distribution unit distributes video contents whose display order is determined by the determination unit, on a per predetermined number of video contents basis.

11. A distribution method performed by a computer, the distribution method comprising:

accepting submission of video content to be displayed in a predetermined content display frame;

determining display order of the video content based on information indicating users'"'"' reactions to the video content accepted by the accepting; and

distributing the video content such that the video contents are displayed in the display order determined by the determining.

12. A non-transitory computer readable storage medium having stored therein a distribution program causing a computer to perform:

accepting submission of video content to be displayed in a predetermined content display frame;

determining display order of the video content based on information indicating users'"'"' reactions to the video content accepted by the accepting; and

distributing the video content such that the video content are displayed in the display order determined by the determining.