CONTENT PLAYBACK DEVICE AND ADVERTISEMENT DISPLAY METHOD FOR CONTENT PLAYBACK DEVICE
First Claim
Patent Images
1. A content playback device comprising:
- circuitry that a video of program content;
detects operations for an application which is being executed, so as to determine a frequency of operations; and
displays one or more advertisements among a plurality of advertisements including a related advertisement which is an advertisement for which relevance to the program content is specified,wherein the circuitry displays the related advertisement in the case where the frequency of operations is equal to or less than a predetermined threshold.
1 Assignment
0 Petitions
Accused Products
Abstract
While executing a television viewing APP, an engine (112) performs another application. A degree-of-concentration determination unit (131) determines the frequency of operations for the application, and calculates the degree of concentration for the program on the basis of the type of the application and the determination result. When the degree of concentration is high, the presentation controller (140) displays an advertisement relevant to the program, on a display unit (150).
-
Citations
6 Claims
-
1. A content playback device comprising:
-
circuitry that a video of program content; detects operations for an application which is being executed, so as to determine a frequency of operations; and displays one or more advertisements among a plurality of advertisements including a related advertisement which is an advertisement for which relevance to the program content is specified, wherein the circuitry displays the related advertisement in the case where the frequency of operations is equal to or less than a predetermined threshold. - View Dependent Claims (2, 3, 4)
-
-
5. An advertisement display method for a content playback device, the method comprising
playing back a video of program content; -
detecting operations for an application which is being executed, so as to determine the frequency of operations; and displaying one or more advertisements among a plurality of advertisements including a related advertisement which is an advertisement for which relevance to the program content is specified, the related advertisement being displayed in the case where the frequency of operations is equal to or less than a predetermined threshold.
-
-
6. (canceled)
Specification