ASSOCIATION- AND PERSPECTIVE-BASED CONTENT ITEM RECOMMENDATIONS
First Claim
1. A method of recommending a content item to a user having a user background, comprising:
- identifying a user perspective of the user about a topic;
selecting, from an individual set, an individual having an individual background that is similar to the user background of the user;
identifying a content item associated with the individual and presenting an individual perspective about the topic that differs from the user perspective of the user about the topic; and
presenting the content item to the user.
5 Assignments
0 Petitions
Accused Products
Abstract
Many content systems (e.g., social networks) present to a user a set of content items posted by other individuals. The user may selectively view content items that reinforce and are consistent with the user'"'"'s perspective, creating an “echo chamber” effect. Conversely, content systems that selectively expose users to content items exhibiting contrary perspectives, and from individuals with no connection with the user, may alienate the user. Presented herein are techniques for recommending content items that present a different perspective from that of the user, and from individuals who share a similar profile to the user (e.g., alternative opinions from other individuals within the user'"'"'s social circle or community). Optionally, opinions may be selected that do not directly oppose the user'"'"'s perspective, but that are orthogonal with it. Such selective recommendations may persuade the user to consider contrary viewpoints that may alter the user'"'"'s perspective while reducing user alienation.
30 Citations
20 Claims
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1. A method of recommending a content item to a user having a user background, comprising:
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identifying a user perspective of the user about a topic; selecting, from an individual set, an individual having an individual background that is similar to the user background of the user; identifying a content item associated with the individual and presenting an individual perspective about the topic that differs from the user perspective of the user about the topic; and presenting the content item to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A nontransitory memory device storing instructions that, when executed on a processor of a server, cause the server to recommend a content item to a user having a user background, by:
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identifying a user perspective of the user about a topic; selecting, from an individual set, an individual having an individual background that is similar to the user background of the user; identifying a content item associated with the individual and presenting an individual perspective about the topic that differs from the user perspective of the user about the topic; and presenting the content item to the user. - View Dependent Claims (9, 10, 11, 12)
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13. A server that recommends a content item to a user having a user background, the server comprising:
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a processor; and a memory storing instructions that, when executed on the processor, present; a user perspective determiner that identifies a user perspective of the user about a topic; a content item recommender that; selects, from an individual set, an individual having an individual background that is similar to the user background of the user; and identifies a content item associated with the individual presenting an individual perspective about the topic that differs from the user perspective of the user about the topic; and a content item presenter that presents the content item to the user. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification