METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA
First Claim
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1. A method of measuring exposure to streaming media, the method comprising:
- accessing, with a processor, media received from a service provider at a media device, the media formatted using a binary format;
converting, with the processor, the media into a text-formatted media;
locating a position of inserted metadata within the text-formatted media;
extracting the inserted metadata from the text-formatted media using the located position; and
transmitting the extracted metadata to a central facility.
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Abstract
Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example method includes accessing media received from a service provider at a media device, the media formatted using a binary format. The media is converted into a text-formatted media. A position of inserted metadata within the text-formatted media is located. The inserted metadata is extracted from the text-formatted media using the located position. The extracted metadata is transmitted to a central facility.
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Citations
30 Claims
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1. A method of measuring exposure to streaming media, the method comprising:
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accessing, with a processor, media received from a service provider at a media device, the media formatted using a binary format; converting, with the processor, the media into a text-formatted media; locating a position of inserted metadata within the text-formatted media; extracting the inserted metadata from the text-formatted media using the located position; and transmitting the extracted metadata to a central facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 11)
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10. (canceled)
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12. An apparatus to measure exposure to streaming media, the apparatus comprising:
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a media accesser to access binary-formatted media received from a service provider at a media device; a media converter to convert the binary-formatted media into text-formatted media; a metadata locator to locate a position of metadata within the text-formatted media; a metadata extractor to extract the metadata from the text-formatted media based on the located position; and a transmitter to transmit the metadata to a central facility. - View Dependent Claims (13, 14, 15, 18, 19)
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16. (canceled)
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17. (canceled)
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20. (canceled)
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21. (canceled)
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22. A tangible machine-readable storage medium comprising instructions which, when executed, cause a machine to at least:
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access media received from a service provider at a media device, the media formatted using a binary format; convert the media into a text-formatted media; locate a position of inserted metadata within the text-formatted media; extract the inserted metadata from the text-formatted media using the located position; and transmit the extracted metadata to a central facility. - View Dependent Claims (27, 28, 29)
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23-26. -26. (canceled)
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30-32. -32. (canceled)
Specification