Targeting Online Ads Based on Political Demographics
First Claim
1. A non-volatile computer readable medium having stored therein a plurality of instructions for targeting a message to selected potential voters comprising and for causing one or more processors on a network device to execute the steps ofproviding an electronic map interface configured to allow a user to select political demographic criteria to define a target group of voters;
- transmitting instructions to a data mining provider computer system to determine a subset of registered voters in a database, the subset of registered voters defining a part of the target group;
selecting a message to display to the subset of voters; and
transmitting instructions to a digital service provider computer system to automatically request electronic display of the message to users of a group of electronic devices who have a likely identity of one of the voters in the subset of voters.
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Accused Products
Abstract
Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter'"'"'s browser with political demographic information.
10 Citations
16 Claims
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1. A non-volatile computer readable medium having stored therein a plurality of instructions for targeting a message to selected potential voters comprising and for causing one or more processors on a network device to execute the steps of
providing an electronic map interface configured to allow a user to select political demographic criteria to define a target group of voters; -
transmitting instructions to a data mining provider computer system to determine a subset of registered voters in a database, the subset of registered voters defining a part of the target group;
selecting a message to display to the subset of voters; andtransmitting instructions to a digital service provider computer system to automatically request electronic display of the message to users of a group of electronic devices who have a likely identity of one of the voters in the subset of voters. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An advertising system for determining a network location associated with a physical location comprising:
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(a) an advertiser module having a first communication interface, for accepting an advertisement identifier and a targeting criterion associated with an advertisement, computing a plurality of restricted identifiers satisfying the targeting criterion, and storing the advertisement identifier, the targeting criterion and the plurality of restricted identifiers in a first computer database, wherein the advertisement identifier identifies the advertisement; (b) an intermediate module having a second communication interface, for receiving the advertisement identifier and the plurality of restricted identifiers from the advertiser module, storing the advertisement identifier and the plurality of restricted identifiers in a second computer database, communicating the plurality of restricted identifiers to at least one service provider, receiving an indication of a plurality of non-restricted identifiers associated with the plurality of restricted identifiers, and associating the advertisement identifier with the plurality of non-restricted identifiers; and (c) an association module operated by the at least one service provider having a third communication interface, the association module for receiving the plurality of restricted identifiers, associating the plurality of restricted identifiers with the plurality of non-restricted identifiers stored in a third computer database, and communicating the indication of the plurality of non-restricted identifiers to the intermediate module. - View Dependent Claims (13, 14, 15, 16)
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Specification