CROSS CHANNEL IN-VEHICLE MEDIA CONSUMPTION MEASUREMENT AND ANALYSIS

• US 20160100018A1
• Filed: 10/01/2015
• Published: 04/07/2016
• Est. Priority Date: 10/03/2014
• Status: Active Grant

• Current Assignee: Drive Time Metrics, Inc.
• Original Assignee: Drive Time Metrics, Inc.
• Inventors: MacKenzie, Roderick, Avary, Michelle, Maccini, Robert J., Gallagher, Joseph V.
• Granted Patent: US 10,165,070 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/4387 by the use of playlists
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/51 of receiving stations
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/40 for vehicles, e.g. vehicle-to-pedestrians [V2P]
• CPC Class Codes: H04W 4/44 for communication between vehicles and infrastructures, e.g. vehicle-to-cloud [V2C] or vehicle-to-home [V2H]

Abstract

The invention provides a novel and unique system and method for cross channel in-vehicle media consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes AM/FM radio, Satellite Digital Audio Radio Service (SDARS), stored media such as CDs, MP3s & DVDs, streaming media, internet radio, audio books, podcasts, text-to-speech content, use of hands-free calling and other forms of audio, including content routed to the In Vehicle Entertainment (IVE) system through integration with a smartphone, media player or other similar external Consumer Electronic (CE) device via wired or wireless connectivity, including but not limited to USB, Bluetooth, Wi-Fi, and the like, and also including integration platforms such as Apple CarPlay, Google Android Auto, Harman Aha Radio, Panasonic Aupeo, Pioneer Zypr, Ford Sync, MirrorLink, Airbiquity Choreo, and the like).

Claims

1. A method for measuring and analyzing in car media consumption through an in vehicle entertainment system that is operable to selectively play media content, and that is operable to transmit data to a first server and a data repository, the method comprising the steps of:

providing an in vehicle entertainment system;

providing media content measurement software on the in vehicle entertainment system;

playing media content through the in vehicle entertainment system;

the content measurement software recording data relative to the media content being played;

providing a first server and a data repository;

transmitting the data relative to the media content being played to the first server and the data repository; and

storing the data and building a database of data relative to the media content being played in the data repository.

2. The method of claim 1, further comprising the step of:

processing the respective data received by the first server for each of a plurality of users; and

generating at least one report based on the data processed, wherein each report relates to at least one of;

media consumption of one of the users, and aggregated media consumption of at least two of the users.

3. The method of claim 1, wherein the data relative to the media content being played comprises at least one of:

vehicle identification parameters, vehicle position parameters, vehicle operation parameters, time parameters, media source identification parameters, listening parameters, AM/FM radio parameters, SDARS parameters, connected consumer electronic device parameters, smartphone integration parameters, unique identification parameters, in vehicle entertainment system parameters, vehicle system parameters, content parameters, contextual data parameters, and advertising parameters.

4. The method of claim 2, wherein the step of processing the respective data received by the first server further comprising the steps of:

analyzing a respective set of listening habits corresponding to each user;

analyzing a set of situational listening habits corresponding to one of the users corresponding to a set of situations.

5. The method of claim 1, wherein the step of transmitting the data relative to the media content being played to the first server and the data repository further comprises the step of:

storing the data relative to the media content being played on a memory component of the in vehicle entertainment system; and

periodically (timing and frequency is configurable) transmitting the data relative to the media content to the first server.

6. The method of claim 1, wherein the step of transmitting the data relative to the media content being played to a first server and a data repository further comprises:

providing a second server;

transmitting the data to the second server;

transmitting the data from the second server to the first server.

7. A media consumption measurement system for measuring and analyzing in car media consumption, the system comprising:

an in vehicle entertainment system, the in vehicle entertainment system being operable to selectively play media content;

the in vehicle entertainment system further comprising a processor and a memory component;

media content measurement software stored on the memory component of the in vehicle entertainment system, the media content measurement software being operable by the processor and being configured to record data relative to the media content being played as the media content is played;

a first server configured to receive the data;

a data repository in communication with the first server, the data repository being configured for storing the data and building a database of the data;

wherein the in vehicle entertainment system is configured to transmit the data to the first server.

8. The media consumption measurement system of claim 7, wherein the first server is configured to receive the data from the in vehicle entertainment system;

and wherein the first server is configured to transmit said data to the data repository, and the data respository is configured to receive said data from the first server.

9. The media consumption measurement system of claim 7, further comprising:

a second server in communication with the in vehicle entertainment system, the second server being in communication with the first server, wherein the data can be transmitted from the in vehicle entertainment system to the second server and then to the first server.

10. The media consumption measurement system of claim 7,

wherein the first server is configured to process the data received by the first server;

and

wherein the first server is configured to generate reports based on the data processed.

11. The media consumption measurement system of claim 7, wherein the data relative to the media content being played comprises at least one of:

vehicle identification parameters, vehicle position parameters, vehicle operation parameters, time parameters, media source identification parameters, listening parameters, AM/FM radio parameters, SDARS parameters, connected consumer electronic device parameters, smartphone integration parameters, unique identification parameters, in vehicle entertainment system parameters, vehicle system parameters, content parameters, contextual data parameters, and advertising parameters.

12. The media consumption measurement system of claim 7, further comprising:

at least one receiver in communication with the in vehicle entertainment system, the at least one receiver being configured to receive at least one of;

an AM radio signal, an FM radio signal, an HD radio signal, a satellite radio signal, a global positioning signal, and a cellular wireless signal;

wherein the in vehicle entertainment system is operable to selectively play media content received by the at least one receiver.

13. The media consumption measurement system of claim 7, further comprising:

at least one input port configured to receive a signal from a peripheral device, the at least one input port being in communication with the in vehicle entertainment system;

wherein the in vehicle entertainment system is operable to selectively play media content received by the at least one input port.