Apparatus and Method for Media Detection and Replacement

• US 20160100208A1
• Filed: 12/11/2015
• Published: 04/07/2016
• Est. Priority Date: 09/30/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Howcroft, Jerald R., Raftelis, Michael
• Granted Patent: US 9,906,826 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/2343 involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements video transcoding H04N19/40; media packet handling at the source H04L65/762
• CPC Class Codes: H04N 21/2358 for generating different versions, e.g. for different recipient devices
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/4396 by muting the audio signal
• CPC Class Codes: H04N 21/440236 by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
• CPC Class Codes: H04N 21/4542 Blocking scenes or portions of the received content, e.g. censoring scenes
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a server having a controller configured to identify audio content of interest associated with an audio portion of a media program. Alternate audio content is identified. Responsive to a detection of the audio content of interest within a textual representation of the audio portion, an indicator including a pointer is inserted into the media program. The pointer points to the alternate audio content and is inserted at a start point of the occurrence of the audio content of interest within the media program. The alternate audio content is retrieved based on the pointer and substituted with the alternate audio content beginning at the start point. Other embodiments are disclosed.

Claims

1. A server, comprising:

a memory that stores executable instructions; and

a processor coupled to the memory, wherein the processor, responsive to executing the instructions, facilitates performance of operations comprising;

detecting media content of interest within an audio portion of a media program; and

inserting an indicator into the audio portion of the media program, wherein the indicator comprises a pointer to replacement content,

wherein the indicator is inserted in the media program in response to the detecting of the content of interest and points to the replacement content stored separately from the media program,

wherein the inserting of the pointer comprises placing the pointer at a start point of the media content of interest within the media program to enable a media device to retrieve the replacement content stored separately from the media program based on the pointer and to replace the media content of interest of the media program with the replacement content, and

wherein the replacement of the media content of interest with the replacement content begins at the start point.

2. The server of claim 1, wherein the server operates in an interactive television network, wherein the interactive television network is selected from a group consisting of internet protocol television, interactive cable television and interactive satellite television, and wherein the replacement content is read from a database based on the pointer.

3. The server of claim 1, wherein the audio portion comprises one of an audio stream, a text stream or both, and wherein the media content of interest is selected from a group consisting of audio content, textual content associated with the audio content, still image content, video content and combinations thereof.

4. The server of claim 1, wherein the operations further comprise storing information associated with the media content of interest.

5. The server of claim 4, wherein the information associated with the media content of interest comprises a first identifier associated with the media program, a first time associated with detection of the media content of interest, a second time associated with replacement of the media content of interest, and a second identifier indicating successful replacement of the media content interest.

6. The server of claim 1, wherein the operations further comprise receiving batch file feed comprising a plurality of media programs comprising the media program.

7. The server of claim 1, wherein the operations further comprise obtaining a textual representation of the audio portion, wherein the detecting of the media content of interest is based on the textual representation.

8. The server of claim 1, wherein the replacement of the media content of interest with the replacement content occurs during a presentation of the media program.

9. A method, comprising:

identifying, by a system comprising a processor, audio content of interest;

identifying, by the system, alternate audio content for replacing the audio content of interest, wherein the audio content of interest is associated with a media program comprising an audio portion, wherein the alternate audio content is stored separately from the media program;

detecting, by the system, an occurrence of the audio content of interest within a textual representation of the audio portion of the media program; and

responsive to the detecting of the occurrence of the audio content, inserting, by the system an indicator within the media program comprising a pointer to the alternate audio content, wherein the pointer is inserted at a start point of the occurrence of the audio content of interest within the audio portion of the media program,

wherein the alternate audio content is retrieved based on the pointer, and

wherein the occurrence of the audio content of interest is substituted with alternate audio content beginning at the start point.

10. The method of claim 9, wherein the system comprises an interactive television network selected from a group consisting of internet protocol television, interactive cable television and interactive satellite television, the method further comprising monitoring, by the system, a plurality of media programs comprising the media program based on a schedule.

11. The method of claim 9, wherein the audio portion comprises one of an audio stream, a text stream or both, and wherein the audio content of interest and the alternate audio content is selected from a group consisting of audio content, video content, still image content, text content, text content associated with the audio content and combinations thereof.

12. The method of claim 9, wherein further comprising:

de-packetizing, by the system, the media program to obtain a de-packetized media program, wherein the detecting of the occurrence of the audio content of interest occurs within the de-packetized media program; and

re-packetizing the media program comprising the indicator.

13. The method of claim 9, wherein the audio content correlates to the audio content of interest.

14. The method of claim 9, further comprising identifying, by the system, the alternate audio content by utilizing a device selected from a group consisting of personal computer, a mobile device and a set-top-box.

15. A machine-readable storage device, comprising executable instructions, which when executed by a processor, facilitate performance of operations comprising:

receiving a first selection that identifies audio content of interest associated with a media program comprising an audio portion;

receiving a second selection identifying replacement audio content;

determining that the audio portion of the media program contains the audio content of interest; and

responsive to the determining that the audio portion contains the audio content of interest, inserting an indicator within the media program to obtain a modified media program, wherein the indicator comprises a pointer to the replacement audio content,

wherein the indicator is placed at a start point of the audio content of interest,

wherein a presentation of the modified program comprises;

retrieving the replacement audio content based on the pointer; and

substituting, during the presentation, the audio content of interest with the replacement audio content beginning at the start point.

16. The machine-readable storage device of claim 15, wherein the determining that the media program contains the audio content of interest is based on a textual representation of the audio portion.

17. The machine-readable storage device of claim 15, wherein the audio portion comprises one of an audio stream, a text stream or both, and wherein the operations further comprise retrieving the replacement audio content based on the pointer, and wherein the substituting of the audio content of interest with the replacement audio content begins at the start point.

18. The machine-readable storage device of claim 15, wherein the operations further comprise:

re-packetizing the de-packetized media program comprising the replacement audio content; and

storing information associated with the audio content of interest.

19. The machine-readable storage device of claim 15, wherein the operations further comprise replacing the audio content of the media program, wherein the audio content correlates to the audio content of interest.

20. The machine-readable storage device of claim 15, wherein the operations further comprise storing an identifier indicating that the substituting of the audio content of interest with the replacement audio content was successful.