Content Customization

• US 20160103923A1
• Filed: 01/28/2015
• Published: 04/14/2016
• Est. Priority Date: 10/08/2014
• Status: Active Grant

• Current Assignee: Staples, Inc.
• Original Assignee: Staples, Inc.
• Inventors: Thomas, Paul Derek, Lee, Young-Keun Andrew
• Granted Patent: US 10,372,791 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/117 Tagging; Marking up details of markup languages G06F40/143; Designating a block; Setting of attributes style sheets, e.g. eXtensible Stylesheet Language Transformation [XSLT], G06F40/154

Abstract

A computer-implemented method and system are described for customizing content displayed to a user on a user device associated with the user. An example method may include receiving interaction data describing interactions by a user with one or more pages presented on a user device of the user, building a tag expression for the user based on the interaction data, the tag expression including a logical expression of tags and Boolean logic operators, and the tags being associated with page items. The method may also include generating a content page with a customized result customized to the user based on the tag expression.

Claims

1. A computer-implemented method comprising:

associating, using one or more computing devices, interaction data describing interactions by the user with one or more pages presented on a user device of a user with a user profile of the user in a non-transitory data store;

determining, using the one or more computing devices, one or more target pages with which the user has interacted from the interaction data;

determining, using the one or more computing devices, that one or more existing tags are pre-associated with each of the one or more target pages in the non-transitory data store;

for each of the one or more target pages pre-associated with the one or more existing tags, retrieving, using the one or more computing devices, the one or more existing tags from the non-transitory data store;

for each of the one or more target pages not pre-associated with the one or more existing tags, dynamically generating, using the one or more computing devices, one or more new tags based on attributes of that target page;

building, using the one or more computing devices, a tag expression for the user based on the interaction data by coupling together one or more of the one or more existing tags and the one or more new tags using Boolean logic operators in a logical expression;

generating, using the one or more computing devices, a content page including one or more customized results customized to the user based on the tag expression by incorporating page items matching the tags and Boolean logic operators in the tag expression into the content page; and

sending, using the one or more computing devices, the content page including the one or more customized results to a user device of the user for presentation to the user.

2. The server-implemented method of claim 1, wherein

generating the one or more customized results including a product further includes determining, using the one or more computing devices, a site mode based on the tag expression, the site mode affecting a user interface displaying the content page;

and

the tag expression includes one or more capability tags reflecting capabilities of the user device associated with the user.

3. A computer-implemented method comprising:

receiving, using one or more computing devices, interaction data describing interactions by a user with one or more pages presented on a user device of the user;

building, using the one or more computing devices, a tag expression for the user based on the interaction data, the tag expression including a logical expression of tags and Boolean logic operators, the tags being associated with page items; and

generating, using the one or more computing devices, a customized result including a product customized to the user based on the tag expression.

4. The computer-implemented method of claim 3, further comprising:

receiving, using the one or more computing devices, a request to send a content page to the user device associated with the user; and

sending, using the one or more computing devices, the content page including the customized result to the user device for presentation to the user.

5. The computer-implemented method of claim 3, further comprising:

associating, using the one or more computing devices, the interaction data with a user profile of the user in a non-transitory data store;

determining, using the one or more computing devices, an interaction by the user with a target page included in the one or more pages, the interaction being described by the interaction data; and

determining, using the one or more computing devices, one or more tags associated with the target page.

6. The computer-implemented method of claim 5, wherein

determining the one or more tags associated with the target page includes determining, using the one or more computing devices, that a predetermined tag exists and is pre-associated with the target page in the non-transitory data store, and retrieving, using the one or more computing devices, the predetermined tag for the target page from the non-transitory data store, and

building the tag expression for the user based on the interaction data includes incorporating the predetermined tag into the tag expression.

7. The computer-implemented method of claim 3, wherein building the tag expression for the user based on the interaction data includes coupling, using the one or more computing devices, a plurality of tags together using Boolean logic operators.

8. The computer-implemented method of claim 7, wherein coupling the plurality of tags together using Boolean logic operators includes coupling, using the one or more computing devices, compatible tags together using an AND type Boolean operator, and coupling, using the one or more computing devices, incompatible tags together using an OR type Boolean operator.

9. The computer-implemented method of claim 3, wherein generating the customized result including a product customized to the user based on the tag expression includes incorporating page items matching the tags and Boolean logic operators in the tag expression into the customized result.

10. The computer-implemented method of claim 3, wherein the page items include a site mode affecting the user interface displaying the content page.

11. The computer-implemented method of claim 10, wherein the tag expression includes a capability tag reflecting a capability of the user device associated with the user, and the site mode is selected based on the capability tag.

12. A computing system comprising:

one or more memories;

one or more processors;

an interaction handler storable in the one or more memories and executable by the one or more processors to receive interaction data describing interactions by a user with one or more pages presented on a user device of the user;

a tag expression engine storable in the one or more memories and executable by the one or more processors to build a tag expression for the user based on the interaction data, the tag expression including a logical expression of tags and Boolean logic operators, the tags being associated with page items; and

a resolver storable in the one or more memories and executable by the one or more processors to generate a customized result including a product customized to the user based on the tag expression, the interaction handler, the tag expression engine, and the resolver being coupled for communication with one another.

13. The computing system of claim 12, further comprising an e-commerce engine storable in the one or more memories executable by the one or more processors to:

receive a request to send a content page to the user device associated with the user; and

send the content page including the customized result to the user device for presentation to the user.

14. The computing system of claim 12, wherein:

the computing system further comprises a non-transitory data store;

the interaction handler is further configured to associate the interaction data with a user profile of the user in the non-transitory data store and determine an interaction by the user with a target page included in the one or more pages, the interaction being described by the interaction data; and

the computing system further comprises a tagging module storable in the one or more memories and executable by the one or more processors to determine one or more tags associated with the target page.

15. The computing system of claim 14, wherein

the tag expression engine is further executable to determine one or more tags associated with the target page by determining that a predetermined tag exists and is pre-associated with the target page in the non-transitory data store;

and retrieving the predetermined tag for the target page from the non-transitory data store, and

the tag expression engine is further executable to build the tag expression for the user based on the interaction data by incorporating the predetermined tag into the tag expression.

16. The computing system of claim 12, wherein the tag expression engine is further executable to build the tag expression for the user based on the interaction data by coupling a plurality of tags together using Boolean logic operators.

17. The computing system of claim 16, wherein coupling the plurality of tags together using Boolean logic includes coupling compatible tags together using an AND type Boolean operator, and coupling incompatible tags together using an OR type Boolean operator.

18. The computing system of claim 12, wherein the resolver is further executable to generate the customized result including a product customized to the user based on the tag expression by incorporating page items matching the tags and Boolean logic operators in the tag expression into the customized result.

19. The computing system of claim 12, wherein the page items include a site mode affecting the user interface displaying the content page.

20. The computing system of claim 19, wherein the tag expression includes a capability tag reflecting a capability of the user device associated with the user, and the site mode is selected based on the capability tag.