IN-AISLE COMPETITIVE OFFER PUSH SYSTEM AND METHOD
First Claim
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1. A method comprising:
- receiving an indication that a user is requesting a price comparison with respect to a product available for sale in a retail store aisle, the indication received at a time when the user is present in the aisle;
determining a competitive item that shares a product characteristic with the product available for sale in the aisle; and
transmitting an offer to the user to induce the user to purchase the competitive item.
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Abstract
A method includes receiving an indication that a user is requesting a price comparison with respect to a product available for sale in a retail store aisle. The indication may be received at a time when the user is present in the aisle. The method further includes determining a competitive item that shares a product characteristic with the product available for sale in the aisle. In addition, the method includes transmitting an offer to the user to induce the user to purchase the competitive item.
23 Citations
20 Claims
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1. A method comprising:
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receiving an indication that a user is requesting a price comparison with respect to a product available for sale in a retail store aisle, the indication received at a time when the user is present in the aisle; determining a competitive item that shares a product characteristic with the product available for sale in the aisle; and transmitting an offer to the user to induce the user to purchase the competitive item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A mobile device, comprising:
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a processor; program memory in communication with the processor, the program memory storing program instructions; and a housing containing the processor and program memory; the housing shaped and sized to be held in one hand by a user; the processor operative with the program memory to perform functions as follows; transmitting to a remote server an indication that the user is requesting a price comparison with respect to a product available for sale in a retail store aisle, the indication transmitted at a time when the user is present in the aisle with the mobile device; and receiving, from the remote server, an offer to the user to induce the user to purchase a competitive item, the competitive item sharing a product characteristic with the product for which price comparison was requested. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A method comprising:
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storing a product database, the product database including a plurality of product data entries, each product data entry including a product name and at least one product characteristic; receiving a competition initiative query, the competition initiative query specifying a first product, said first product of competitive interest, said first product distributed by a first manufacturer; searching the product database to identify a second product, said second product distributed by a second manufacturer in competition with the first manufacturer;
the second product sharing at least one characteristic with the first product; andresponding to the competition initiative query by identifying the second product. - View Dependent Claims (16, 17, 18)
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19. A mobile device, comprising:
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a processor; program memory in communication with the processor, the program memory storing program instructions; and a housing containing the processor and program memory; the housing shaped and sized to be held in one hand by a user; the processor operative with the program memory to perform functions as follows; capturing an image of a bar code that appears on a beverage coaster; transmitting the captured image to a remote server; receiving, from the remote server, an offer with respect to a bottled or canned alcoholic beverage identified by the bar code; displaying the received offer to a user via a user interface of the mobile device; transmitting, to the remote server, an indication that the user has selected the received offer; capturing an image of a paper transaction receipt, the paper transaction receipt indicating purchase of at least one bottle or can of said alcoholic beverage; and transmitting the captured image of the transaction receipt to the remote server. - View Dependent Claims (20)
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Specification