CARD-LINKED OFFER TRAFFICKING

• US 20160104199A1
• Filed: 10/10/2014
• Published: 04/14/2016
• Est. Priority Date: 10/10/2014
• Status: Abandoned Application

• Current Assignee: Augeo Clo, Inc.
• Original Assignee: edo Interactive Incorporated (JP Morgan Chase & Co)
• Inventors: Campbell, Christopher Dominic
• Application Number:
  US14/511,599
• Publication Number:
  US 20160104199A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A system and machine-implemented method for providing flighting of card-linked offers to card holders is provided. A flighting priority for each card-linked offer deal may be determined based on flighting parameters. A flighting schedule may automatically schedule flighting of a card-linked offer deals based on the flighting priorities and using all available budget allocated to each card-linked offer deal without going over the allocated budget.

Claims

1. A computer implemented method for providing a card-linked offer, the method comprising:

receiving, by one or more processors, a card-linked offer deal, wherein the card-linked offer deal specifies at least one card-linked offer to be provided to card holders associated with at least one card issuer;

determining, by one or more processors, one or more flighting parameters associated with the card-linked offer deal;

assigning, by one or more processors, a flighting priority to the card-linked offer deal based on the flighting parameters;

determining, by one or more processors, a flighting schedule of the card-linked offer deal based on the flighting priority assigned to the card-linked offer deal; and

executing, by one or more processors, the flighting schedule to send the at least one card-linked offer to targeted card holders.

2. The computer implemented method of claim 1, wherein the one or more flighting parameters include card issuer approval.

3. The computer implemented method of claim 1, wherein the one or more flighting parameters include flighting provider approval.

4. The computer implemented method of claim 1, wherein the one or more flighting parameters include an advertiser'"'"'s identity.

5. The computer implemented method of claim 1, wherein the one or more flighting parameters include an advertiser'"'"'s industry.

6. The computer implemented method of claim 1, wherein the one or more flighting parameters include an advertiser'"'"'s geography.

7. The computer implemented method of claim 1, wherein the one or more flighting parameters includes an advertiser'"'"'s historical card-linked offer performance.

8. The computer implemented method of claim 1, wherein the one or more flighting parameters includes card holder activity with an advertiser prior to any card-linked offer associated with the card holder.

9. The computer implemented method of claim 1, wherein the one or more flighting parameters includes a number of total possible recipients.

10. The computer implemented method of claim 1, wherein the one or more flighting parameters includes a recipient'"'"'s perceived value of the card-linked offer deal.

11. The computer implemented method of claim 1, wherein the one or more flighting parameters includes a predicted number of redemptions for a specified flighting period.

12. The computer implemented method of claim 1, wherein the one or more flighting parameters includes a remaining budget.

13. The computer implemented method of claim 1, wherein the one or more flighting parameters includes a flighting provider commission.

14. The computer implemented method of claim 1, wherein the one or more flighting parameters includes a paid placement.

15. The computer implemented method of claim 1, wherein the one or more flighting parameters includes forms of payment accepted.

16. The computer implemented method of claim 1, wherein the flighting schedule is based on a plurality of flighting priorities, wherein each flighting priority is associated with a different card-linked offer deal.

17. The computer implemented method of claim 1, wherein the flighting schedule is executed across a plurality of card issuers.

18. A system for providing a card-linked offer, the system comprising:

a server computer for determining and scheduling flighting of a card-linked offer deal;

a first database in communication with the server computer, the first database comprising user profile information of a plurality of card holders; and

a second database in communication with the server computer, the second database comprising one or more flighting parameters associated with the card-linked offer deal,

wherein the server computer assigns a flighting priority to the card-linked offer deal,

wherein the server computer determines a flighting schedule for the card-link offer deal based on the assigned flighting priority,

wherein the server computer determines a target group of the plurality of card holders, and

wherein the server computer sends a communication of a card-linked offer to the target group of card holders based on the flighting schedule.

19. A non-transitory machine-readable storage medium comprising machine readable instructions for causing a processor to execute a method for providing a card-linked offer, the method comprising:

receiving, by one or more processors, a card-linked offer deal, wherein the card-linked offer deal specifies at least one card-linked offer to be provided to card holders associated with at least one card issuer;

determining, by one or more processors, one or more flighting parameters associated with the card-linked offer deal;

assigning, by one or more processors, a flighting priority to the card-linked offer deal based on the flighting parameters;

determining, by one or more processors, a flighting schedule of the card-linked offer deal based on the flighting priority assigned to the card-linked offer deal; and

executing, by one or more processors, the flighting schedule to provide the at least one card-linked offer to targeted card holders.