Measuring User Engagement During Presentation of Media Content

• US 20160105716A1
• Filed: 10/06/2015
• Published: 04/14/2016
• Est. Priority Date: 09/20/2007
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Sidi, Ariff, Hedinsson, Skarpi, Manzari, Giuseppe, Liu, Yii Lih
• Granted Patent: US 10,299,001 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/1859 adapted to provide push services, e.g. data channels
• CPC Class Codes: H04L 65/1083 In-session procedures
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

There is provided a method including rendering a gating media content segment presentation, providing a user interface to a user viewing the gating media content segment presentation, and determining two user interaction indices, including an under-threshold index and an over-threshold index, associated with the gating media content segment presentation. The method determines the under-threshold index using a first user interaction data measured before a threshold event and determines the over-threshold index using a second user interaction data measured after the threshold event, the threshold event occurs after beginning the rendering of the gating media content segment presentation and makes a user interactive mechanism selectable, the second user interaction data includes data corresponds to a user selection of the user interactive mechanism, and one of the under-threshold index and the over-threshold index is calculated using a user interaction with the user interface using an input device.

Claims

1-44. -44. (canceled)

45. A method comprising:

rendering a gating media content segment presentation on a display;

providing a user interface to a user viewing the gating media content segment presentation on the display;

determining at least two user interaction indices, including an under-threshold index and an over-threshold index, associated with the gating media content segment presentation being rendered, wherein the determining determines the under-threshold index using a first user interaction data measured before a threshold event and determines the over-threshold index using a second user interaction data measured after the threshold event, wherein the threshold event occurs after beginning the rendering of the gating media content segment presentation and makes a user interactive mechanism selectable, wherein the second user interaction data includes data corresponding to a user selection of the user interactive mechanism, and wherein at least one of the under-threshold index and the over-threshold index is calculated using a user interaction with the user interface using an input device;

identifying a subsequent gating media content segment based on the under-threshold index and the over-threshold index.

46. The method of claim 45, wherein the user interactions include at least one of a selection action, a pointer movement action, a pointer position action, and a key entry action.

47. The method of claim 45, wherein the gating media content segment presentation comprises a first advertisement, and the subsequent gating media content segment presentation comprises a second advertisement.

48. The method of claim 45, wherein prior to the rendering of the gating media content segment presentation on the display, the method further comprises:

making a call to an advertisement server; and

receiving, in response to the call, a content stream including the gating media content segment presentation from the advertisement server.

49. The method of claim 45, wherein the user interactive mechanism is a graphical user interface button made selectable when the threshold event occurs.

50. The method of claim 45, wherein the user selection of the user interactive mechanism terminates the rendering of the gating media content segment presentation on the display.

51. The method of claim 45, wherein the user selection of the user interactive mechanism activates the rendering of a media content segment presentation on the display.

52. The method of claim 45, wherein the first user interaction data includes a number of user initiated actions using the input device.

53. The method of claim 52, the number of user initiated actions using the input device includes a number of mouse clicks.

54. The method of claim 45, the second user interaction data includes an amount of time from when the threshold event occurs until the selection of the user interactive mechanism by the user.

55. A system comprising:

a computing platform having a central processing unit executing a software program to;

render a gating media content segment presentation on a display;

provide a user interface to a user viewing the gating media content segment presentation on the display;

determine at least two user interaction indices, including an under-threshold index and an over-threshold index, associated with the gating media content segment presentation being rendered, wherein the determining determines the under-threshold index using a first user interaction data measured before a threshold event and determines the over-threshold index using a second user interaction data measured after the threshold event, wherein the threshold event occurs after beginning the rendering of the gating media content segment presentation and makes a user interactive mechanism selectable, wherein the second user interaction data includes data corresponding to a user selection of the user interactive mechanism, and wherein at least one of the under-threshold index and the over-threshold index is calculated using a user interaction with the user interface using an input device;

identify a subsequent gating media content segment based on the under-threshold index and the over-threshold index.

56. The system of claim 55, wherein the user interactions include at least one of a selection action, a pointer movement action, a pointer position action, and a key entry action.

57. The system of claim 55, wherein the gating media content segment presentation comprises a first advertisement, and the subsequent gating media content segment presentation comprises a second advertisement.

58. The system of claim 55, wherein prior to the rendering of the gating media content segment presentation on the display, the computing platform executes the software program to:

make a call to an advertisement server; and

receive, in response to the call, a content stream including the gating media content segment presentation from the advertisement server.

59. The system of claim 55, wherein the user interactive mechanism is a graphical user interface button made selectable when the threshold event occurs.

60. The system of claim 55, wherein the user selection of the user interactive mechanism terminates the rendering of the gating media content segment presentation on the display.

61. The system of claim 55, wherein the user selection of the user interactive mechanism activates the rendering of a media content segment presentation on the display.

62. The system of claim 55, wherein the first user interaction data includes a number of user initiated actions using the input device.

63. The system of claim 62, the number of user initiated actions using the input device includes a number of mouse clicks.

64. The system of claim 55, the second user interaction data includes an amount of time from when the threshold event occurs until the selection of the user interactive mechanism by the user.