Systems and Methods for Observing the Movements of Passengers on Conveying Devices
First Claim
1. An observation system to observe passengers on a conveying device to draw attention from the passengers while travelling on the conveying device based on detected interests of the passengers, comprising:
- a set of contiguous, movable conveying steps, each with a touch screen sensitive to footsteps, where the each conveying step can carry a passenger to travel from a starting position to a destination;
a shoe detector associated with each of the movable conveying steps, wherein a style and a brand of shoes worn by the passengers on the movable conveying steps is detectable;
an image-forming module configured to provide media content which can be projected on a transparent side glass, wherein the media content is generated based on the style and brand of the shoes as detected by the shoe detector, taking into account sale items nearby;
an interest detector for estimating a level of interest of passengers based on head movements and amount of time facing towards the media content; and
a light projecting source mounted on each of the conveying steps such that the media content is projected by the light projecting source to the side glass that is adjacent to one side of the conveying device such that the media content is visible to the passengers travelling on the conveying device;
if the media content has drawn a threshold amount of interest from a particular passenger, as detected by an interest detector, further detailed information regarding the media content is generated and displayed to the particular passenger; and
if little interest has been drawn by the particular passenger as detected by the interest detector, another piece of media content with similar styles or brands of shoes is generated and displayed to the particular passenger on the touch screen visible to the particular passenger.
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Accused Products
Abstract
According to the embodiments of the invention, methods and apparatuses are used for observing the movements of passengers on transport conveyors and presenting advertisements thereon. Steps on an escalator or other conveyer employ touch screens and/or detectors which determine the brand & style of a shoe placed on the step. An image-forming module projects advertisements and other media content onto a transparent glass surface that is viewable by the passengers. The media content is selectively displayed based on the brand and/or style of passengers'"'"' shoes. Passengers may interact with the media content via the touch screen by carrying out gestures with their feet. Passenger interest in certain ads is detectable and may be used for consumer research purposes.
20 Citations
8 Claims
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1. An observation system to observe passengers on a conveying device to draw attention from the passengers while travelling on the conveying device based on detected interests of the passengers, comprising:
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a set of contiguous, movable conveying steps, each with a touch screen sensitive to footsteps, where the each conveying step can carry a passenger to travel from a starting position to a destination; a shoe detector associated with each of the movable conveying steps, wherein a style and a brand of shoes worn by the passengers on the movable conveying steps is detectable; an image-forming module configured to provide media content which can be projected on a transparent side glass, wherein the media content is generated based on the style and brand of the shoes as detected by the shoe detector, taking into account sale items nearby; an interest detector for estimating a level of interest of passengers based on head movements and amount of time facing towards the media content; and a light projecting source mounted on each of the conveying steps such that the media content is projected by the light projecting source to the side glass that is adjacent to one side of the conveying device such that the media content is visible to the passengers travelling on the conveying device; if the media content has drawn a threshold amount of interest from a particular passenger, as detected by an interest detector, further detailed information regarding the media content is generated and displayed to the particular passenger; and if little interest has been drawn by the particular passenger as detected by the interest detector, another piece of media content with similar styles or brands of shoes is generated and displayed to the particular passenger on the touch screen visible to the particular passenger. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An observation system to observe passengers on a conveying device to draw attentions from the passengers while travelling on the conveying device based on detected interests of the passengers, comprising:
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a set of contiguous, movable conveying steps, each with a touch screen sensitive to footsteps, where the each conveying step can carry a passenger to travel from a starting position to a destination; a shoe detector associated with each of the movable conveying steps, where style and brand of shoes worn by the passengers on the movable conveying steps can be detected; an image-forming module configured to provide media content which can be projected on a side glass that is see-through glass, wherein the media content is generated after preferred style, size, and brand of the shoes is detected by the shoe detector, in consideration of current on sale items nearby; a light projecting source mounted on each of the conveying steps, so that the media content containing the preferred style and brand of the shoes of the passengers currently on the movable conveying steps can be projected by the lighting projecting source to the side glass that is adjacent to one side of the conveying device, so that the passengers travelling on the conveying device would capture the media content projected on the side glass;
if a certain piece of media content has drawn considerable amount of interests from a particular passenger, as detected by an interest detector that can detect level of interest based on head movements and amount of time staying on the media content by the particular passenger, further detailed information regarding the current piece of media content would be generated and displayed to the particular passenger;
otherwise, if little interests have been drawn by the particular passenger, as detected by the interest detector, another piece of media content with similar styles or brands of shoes would be generated and displayed to the particular passenger on the touch screen visible to the particular passenger allowing the particular passenger to select the another piece of media for display by using a foot to step on the touch screen; anda face recognition device included in the touch screen to record face profiles of the particular passenger in order to build up a customer profile by including the face profiles and the certain piece of media content that has drawn considerable amount of interests from the particular passenger, wherein the particular passenger can be recognized instantly during a subsequent visit when combining the face profiles and the size of the shoes of the particular customer.
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Specification