METHODS AND SYSTEMS FOR ESTIMATING VISITOR TRAFFIC AT A REAL PROPERTY LOCATION
First Claim
1. A computer-implemented method for estimating visitor traffic at a real property location based on interrogation signal data associated with mobile devices, the method comprising:
- receiving, by one or more processors, a real property location;
defining a geographic region that includes the real property location;
receiving, by the one or more processors, interrogation signal data for a group of mobile devices included within the plurality of mobile devices, the group of mobile devices being located in the geographic region of over a selected period of time;
determining a location of each of the mobile devices included within the group of mobile devices over the selected period of time based on the received interrogation signal data; and
estimating visitor traffic for the real property location over the selected period of time based on the location of each of the mobile devices included within the group of mobile devices.
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Abstract
A computer-implemented method for estimating visitor traffic at a real property location based on interrogation signal data is provided. The method includes receiving, by one or more processors, a real property location, defining a geographic region that includes the real property location, receiving, by the one or more processors, interrogation signal data for a group of mobile devices included within the plurality of mobile devices, determining a location of each of the mobile devices included within the group of mobile devices over the selected period of time based on the received interrogation signal data, and estimating visitor traffic for the real property location over the selected period of time based on the location of each of the mobile devices included within the group of mobile devices.
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Citations
20 Claims
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1. A computer-implemented method for estimating visitor traffic at a real property location based on interrogation signal data associated with mobile devices, the method comprising:
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receiving, by one or more processors, a real property location; defining a geographic region that includes the real property location; receiving, by the one or more processors, interrogation signal data for a group of mobile devices included within the plurality of mobile devices, the group of mobile devices being located in the geographic region of over a selected period of time; determining a location of each of the mobile devices included within the group of mobile devices over the selected period of time based on the received interrogation signal data; and estimating visitor traffic for the real property location over the selected period of time based on the location of each of the mobile devices included within the group of mobile devices. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system for estimating visitor traffic at a real property location based on interrogation signal data associated with mobile devices, the computer system comprising:
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a probe database comprising interrogation signal data representing signals emitted from a plurality of mobile devices; and a processor programmed to; receive a real property location; define a geographic region that includes the real property location; receive, from the probe database, interrogation signal data for a group of mobile devices included within the plurality of mobile devices, the group of mobile devices being located in the geographic region over a selected period of time; determine a location of each of the mobile devices included within the group of mobile devices over the selected period of time based on the received interrogation signal data; and estimate visitor traffic for the real property location over the selected period of time based on the location of each of the mobile devices included within the group of mobile devices. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer system for estimating a number of views of an outdoor advertisement by a viewer based on interrogation signal data associated with mobile devices, the computer system comprising:
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a probe database comprising interrogation signal data representing signals emitted from a plurality of mobile devices; and a processor programmed to; receive an outdoor advertisement location; define a geographic region that includes the outdoor advertisement location; receive, from the probe database, interrogation signal data for a group of mobile devices included within the plurality of mobile devices, the group of mobile devices being located in the geographic region over a selected period of time; determine a location of each of the mobile devices included within the group of mobile devices and a direction in which each of the mobile devices is moving over the selected period of time based on the interrogation signal data; and estimate a number of viewers of the outdoor advertisement over the selected period of time based on the location and direction of each of the mobile devices over the selected period of time. - View Dependent Claims (17, 18, 19, 20)
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Specification