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Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns

  • US 20160117717A1
  • Filed: 10/28/2014
  • Published: 04/28/2016
  • Est. Priority Date: 10/28/2014
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • identifying a category of a marketing campaign, wherein a first marketing communication content and a second marketing communication content relate to the category;

    identifying, by a processing device, potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category, the potential test recipients identified from a set of potential recipients;

    sending the first marketing communication content to a first subset of the potential test recipients and sending the second marketing communication content to a second subset of the potential test recipients; and

    assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.

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