Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns
First Claim
1. A method comprising:
- identifying a category of a marketing campaign, wherein a first marketing communication content and a second marketing communication content relate to the category;
identifying, by a processing device, potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category, the potential test recipients identified from a set of potential recipients;
sending the first marketing communication content to a first subset of the potential test recipients and sending the second marketing communication content to a second subset of the potential test recipients; and
assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.
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Accused Products
Abstract
Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.
24 Citations
20 Claims
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1. A method comprising:
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identifying a category of a marketing campaign, wherein a first marketing communication content and a second marketing communication content relate to the category; identifying, by a processing device, potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category, the potential test recipients identified from a set of potential recipients; sending the first marketing communication content to a first subset of the potential test recipients and sending the second marketing communication content to a second subset of the potential test recipients; and assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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identifying, by a processing device, potential test recipients who are quick responders based on timing of interactions by each respective potential test recipient with prior marketing communications, the potential test recipients identified from a set of potential recipients; sending the first marketing communication content to a first subset of the potential test recipients and sending the second marketing communication content to a second subset of the potential test recipients; and assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset. - View Dependent Claims (17, 18, 19)
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20. A system comprising:
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a processing device; and a non-transitory computer-readable medium communicatively coupled to the processing device, wherein the processing device is configured to execute instructions to perform operations comprising; identifying a category of a marketing campaign, wherein a first marketing communication content and a second marketing communication content relate to the category; identifying, by a processing device, potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category, the potential test recipients identified from a set of potential recipients; sending the first marketing communication content to a first subset of the potential test recipients and sending the second marketing communication content to a second subset of the potential test recipients; and assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.
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Specification