CUSTOMIZED CONTENT FOR SOCIAL BROWSING FLOW

• US 20160125074A1
• Filed: 05/08/2015
• Published: 05/05/2016
• Est. Priority Date: 10/31/2014
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Chakra, Al, Harpur, Liam, Rice, John
• Granted Patent: US 10,534,804 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/3331 Query processing
• CPC Class Codes: G06F 16/35 Clustering; Classification
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/30 Profiles

Abstract

Provided are techniques for providing customized content for social browsing flow. In response to accessing existing content, a group is identified from a plurality of groups created from behavioral and profile analysis. Additional content is created for the existing content to provide a customized browsing experience based on the identified group. The additional content is displayed with the existing content.

Claims

1. A method, comprising:

in response to accessing existing content, identifying, using a processor of a computer a group from a plurality of groups created from behavioral and profile analysis;

creating additional content for the existing content to provide a customized browsing experience based on the identified group; and

displaying the additional content with the existing content.

2. The method of claim 1, further comprising:

performing the behavioral and profile analysis on use of social media applications and other content to identify the plurality of groups.

3. The method of claim 1, further comprising:

dynamically updating the plurality of groups; and

in response to accessing the existing content, identifying a new group from the dynamically, updated plurality of groups.

4. The method of claim 1, further comprising:

identifying a table of contents in the existing content;

modifying the table of contents by at least one of adding a link and removing a link form the table of contents; and

providing the modified table of contents to modify the existing content.

5. The method of claim 1, further comprising:

using social media data to identify the group.

6. The method of claim 1, further comprising:

receiving a selection of the group.

7. The method of claim 1, wherein software is provided as a service in a cloud environment.

8-20. -20. (canceled)