Behavior Analysis Device

• US 20160125430A1
• Filed: 06/21/2013
• Published: 05/05/2016
• Est. Priority Date: 06/21/2013
• Status: Active Grant

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: OHKUBO, Norio, HAYAKAWA, Miki, MORIWAKI, Norihiko
• Granted Patent: US 10,445,752 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

In order to solve the problem of an increase in the number of electronic devices that transmit specific signals and are installed inside a store in order to obtain traffic line information, the present invention calculates position coordinates in a facility using a calculation formula based on the number of signals received and the pattern of the number of signals received, and determines traffic line information.

Claims

1. A behavior analysis device comprising:

a plurality of wireless transmitters disposed in a facility and each configured to transmit a unique signal periodically;

a mobile electronic device carried by a person moving in the facility and configured to receive the unique signals from the plurality of infrared transmitters; and

a data analysis device configured to collect and analyze data from the mobile electronic device,

wherein the mobile electronic device includes a device configured to keep time and a mechanism configured to count and record numbers of times of receiving unique signals every time unit, and

wherein the data analysis device is configured determine state information inside the facility by comparing a prerecorded pattern of number of times of receiving and the counted numbers of times of receiving every time unit.

2. The behavior analysis device according to claim 1, wherein each of the wireless transmitters configured to transmit a unique signal periodically is infrared communication means.

3. The behavior analysis device according to claim 1, wherein the data analysis device is configured to convert the received unique signals into prerecorded positon coordinates, and calculate positon coordinates in the facility every time unit by a formula including coefficients of the counted numbers of times of receiving to determine traffic line information.

4. The behavior analysis device according to claim 3,

wherein pattern codes identifying respective devices are affixed to the plurality of wireless transmitters each configured to transmit the unique signal periodically, and

wherein the behavior analysis device is configured to create a table associating the plurality of wireless transmitters and corresponding position coordinates by reading the pattern codes by a reader device.

5. The behavior analysis device according to claim 1,

wherein the plurality of wireless transmitters are disposed in a store selling a plurality of products, and each the plurality of wireless transmitters is configured to transmit the unique signal periodically, and

wherein the data analysis device is configured to convert the received unique signals into prerecorded positon coordinates, calculate positon coordinates in the store every time unit by a formula including coefficients of the counted numbers of times of receiving, determine that a person has stopped when the positon coordinates stay within a specific range in a specific number of times, and determine a prerecorded product closest to the calculated position coordinates.

6. The behavior analysis device according to claim 5, wherein the behavior analysis device is configured to calculate an index concerning customer stopping and an index concerning purchase amount of money for each product, and display the indices together.

7. The behavior analysis device according to claim 3, wherein the behavior analysis device is configured to calculate barycentric coordinates using the position coordinates in the facility to determine the traffic line information.