System for Incentivizing Customer Loyalty Using Monthly and Annual Awards
First Claim
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1. One or more computer storage media storing computer executable instructions which when executed by one or more processors of a portable computer device perform a method for participating in an award drawing, the method comprising:
- displaying a user interface on a portable computer device, the user interface including a first user interface element that allows a user of the portable computer device to register a visit to a retail store when the portable computer device is located within a specified proximity to the retail store;
receiving user input that selects the first user interface element while the portable computer device is within the specified proximity to a first retail store;
in response to the selection of the first user interface element, transmitting a first notification to a server computer system, the first notification identifying the portable computer device and the first retail store;
recording the activation of the portable computer device at the retail stores and allocating points for use; and
aggregating the points for participation in a monthly reward program.
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Abstract
Customer loyalty to a retailer is incentivized using awards. Customers are incentivized to shop at a particular retail store by offering awards such as coupons or points redeemable for coupons to customers that have visited the retail store during a specified time period. A drawing or lottery can be used to select one or more winners of an award for each specified time period. Awards can be transmitted to a customer'"'"'s mobile phone where the customer can redeem them upon purchasing a product.
6 Citations
20 Claims
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1. One or more computer storage media storing computer executable instructions which when executed by one or more processors of a portable computer device perform a method for participating in an award drawing, the method comprising:
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displaying a user interface on a portable computer device, the user interface including a first user interface element that allows a user of the portable computer device to register a visit to a retail store when the portable computer device is located within a specified proximity to the retail store; receiving user input that selects the first user interface element while the portable computer device is within the specified proximity to a first retail store; in response to the selection of the first user interface element, transmitting a first notification to a server computer system, the first notification identifying the portable computer device and the first retail store; recording the activation of the portable computer device at the retail stores and allocating points for use; and aggregating the points for participation in a monthly reward program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 19)
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12. A method, performed by a portable computer system, for participating in an award drawing, the method comprising:
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displaying a user interface on a portable computer device, the user interface including a first user interface element that allows a user of the portable computer device to register a visit to a retail store when the portable computer device is located within a specified proximity to the retail store and the coupon application is activated; receiving user input that selects the first user interface element while the portable computer device is within the specified proximity to a first retail store; in response to the selection of the first user interface element, transmitting a first notification to a server computer system, the first notification identifying the portable computer device and the first retail store; using the coupon application at a point of sale to redeem coupons; aggregating the number of activations and uses in approved retail stores; receiving, at the portable computer device, a second notification from the server computer system, the second notification from the server computer system specifying that the user of the portable computer device has been entered for a monthly drawing, and including one or more coupons for products available at the first retail store as an award for qualifying for the monthly drawing; - View Dependent Claims (13, 14, 15, 16, 17, 18)
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20. A computer system comprising:
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one or more processors; and computer storage media storing computer executable instructions which when executed by the one or more processors perform a method for incentivizing customer loyalty using awards, the method comprising; creating a pool of entries for a drawing by performing the following for each of a plurality of customers; receiving a notification from a computer device, the notification identifying that a customer using the computer device has visited an approved retail store and activated the coupon application; and adding an entry to the pool that identifies the customer; after a specified period of time, randomly selecting one of the entries from the pool; creating a notification to send to the computer device associated with the selected entry, the notification comprising one or more coupons for display by an application on the computer device associated with the selected entry; and sending the notification to the computer device associated with the selected entry thereby notifying the customer using the computer device that the customer has won the one or more coupons as an award for having visited the retail store during the specified period of time.
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Specification