TARGETING ADS ENGAGED BY A USER TO RELATED USERS

• US 20160140618A1
• Filed: 11/13/2014
• Published: 05/19/2016
• Est. Priority Date: 11/13/2014
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Duggal, Ashish, Dhawan, Anmol, Jain, Anuj, Soni, Sachin
• Granted Patent: US 10,169,782 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group.

Claims

1. A method of targeting advertisements to a close-knit group of users, comprising:

determining, by one or more servers, that a first client device is streaming content using a concurrent streaming account;

identifying, by the one or more servers, an age profile for a user of the first client device;

determining, by the one or more servers, that a second client device is streaming content using the concurrent streaming account;

identifying, by the one or more servers, an age profile for a user of the second client device;

providing, by the one or more servers, an advertisement to the first client device customized based on the age profile for the user of the first client device; and

providing, by the one or more servers, the advertisement to the second client device customized based on the age profile for the user of the second client device.

2. The method as recited in claim 1, wherein:

identifying the age profile of the user of the first client device comprises estimating an age of the user of the first client device based on content viewed on the first client device;

identifying the age profile of the user of the second client device comprises estimating an age of the user of the second client device based on content viewed on the second client device; and

the estimated age of the user of the first client device differs from the estimated age of the user of the second client device.

3. The method as recited in claim 2, providing, by the one or more servers, the advertisement to the first client device customized based on the age profile for the user of the first client device comprises selecting a version of the advertisement that highlights a feature likely to be appealing to users of the determined age profile of the user of the first client device.

4. The method as recited in claim 2, providing, by the one or more servers, the advertisement to the first client device customized based on the age profile for the user of the first client device comprises inserting a reference to a feature likely to be appealing to users of the determined age profile of the user of the first client device into the advertisement.

5. The method as recited in claim 4, wherein inserting the reference to the feature likely to be appealing to users of the determined age profile of the user of the first client device into the advertisement comprises adding an overlay about the feature to the advertisement.

6. The method as recited in claim 1, further comprising:

determining that the first client device is streaming content concurrently with the second client device; and

providing the advertisement to the first client device and the second client device while the first and second client devices are concurrently streaming content.

7. The method as recited in claim 1, wherein providing, by the one or more servers, the advertisement to the first client device comprises seamlessly inserting the advertisement into the content streaming to the first client device.

8. A method of targeting advertisements to a close-knit group of users, comprising:

determining, by one or more servers, that a first client device is streaming first content using a concurrent streaming account;

providing, by one or more servers, a first advertisement of an ad campaign to the first client device in association with the streaming first content;

receiving, from the first client device, an indication of a user engagement with the first advertisement at the first client device;

determining, by the one or more servers, that a second client device is streaming second content using the concurrent streaming account; and

providing, by one or more servers, a second advertisement of the ad campaign to the second client device in association with the streaming second content in response to the received indication of the user engagement with the advertisement at the first client device.

9. The method as recited in claim 8, further comprising determining that the first client device and the second client device are concurrently streaming content using the concurrent streaming account.

10. The method as recited in claim 8, wherein the first advertisement is the same as the second advertisement.

11. The method as recited in claim 8, further comprising:

identifying a characteristic of a user of the second client device based on content streamed to the second client device; and

customizing the second advertisement based on the identified characteristic.

12. The method as recited in claim 11, wherein:

identifying the characteristic of the user of the second client device based on the content streamed to the second client device comprises determining an age profile of the user of the second client device based on the content streamed to the second client device; and

customizing the second advertisement based on the identified characteristic comprises selecting a version of the second advertisement that highlights a feature likely to be appealing to users of the determined age profile of the user of the second client device.

13. The method as recited in claim 11, wherein:

identifying the characteristic of the user of the second client device based on the content streamed to the second client device comprises determining an age profile of the user of the second client device based on the content streamed to the second client device; and

customizing the second advertisement based on the identified characteristic comprises inserting a reference to a feature likely to be appealing to users of the determined age profile of the user of the second client device into the second advertisement.

14. The method as recited in claim 8, further comprising:

identifying a feature of the first advertisement likely of interest to the user of the first client device; and

customizing the second advertisement based on the identified feature of the first advertisement likely of interest to the user of the first client device.

15. The method as recited in claim 14, wherein identifying the feature of the first advertisement likely of interest to the user of the first client device comprises:

identifying a portion of the first advertisement corresponding to the user engagement; and

mapping the identified portion of the first advertisement to a feature of the first advertisement.

16. The method as recited in claim 15, wherein identifying the portion of the first advertisement corresponding to the user engagement comprises one of:

identifying a point in a timeline of the first advertisement in which the user of the first client device paused the first advertisement;

identifying a portion of a timeline of the first advertisement that the user re-watched;

or

identifying a selectable option in the first advertisement selected by the user of the first client device.

17. The method as recited in claim 16, wherein mapping the identified portion of the first advertisement to the feature of the first advertisement comprises accessing a look-up table that indicates a particular feature corresponding to the point in the timeline, a particular feature corresponding to the portion of the timeline, or a particular feature corresponding to the selectable option.

18. The method as recited in claim 14, wherein customizing the second advertisement based on the identified feature of the first advertisement likely of interest to the user of the first client device comprise one or more of:

selecting a version of the second advertisement that highlights the identified feature of the first advertisement likely of interest to the user of the first client device;

or

inserting a reference to the identified feature of the first advertisement likely of interest to the user of the first client device.

19. A system for targeting advertisements to a close-knit group of users, comprising:

at least one processor;

at least one non-transitory computer readable storage medium storing instructions thereon, that, when executed by the at least one processor, cause the system to;

determine that a first client device is streaming content using a concurrent streaming account;

provide an advertisement to the first client device in association with the streaming content;

receive, from the first client device, an indication of a user engagement with the first advertisement at the first client device;

determine that a second client device is streaming content using the concurrent streaming account;

customize the advertisement based on the user engagement with the advertisement at the first client device; and

provide the customized advertisement to the second client device in association with the streaming content.

20. The system as recited in claim 19, further comprising instructions that when executed by the at least one processor, cause the system to:

identify a characteristic for a user of the second client device based on the streaming content associated with the second client device;

generate information associated with the second advertisement based on the identified characteristic; and

provide the generated information to the second client device with the second advertisement.