WEB PAGE ADVERTISEMENT CONFIGURATION AND OPTIMIZATION WITH VISUAL EDITOR AND AUTOMATIC WEBSITE AND WEBPAGE ANALYSIS

• US 20160140626A1
• Filed: 10/12/2015
• Published: 05/19/2016
• Est. Priority Date: 10/12/2014
• Status: Abandoned Application

• Current Assignee: AdPushup Inc.
• Original Assignee: Atul Agarwal
• Inventors: AGARWAL, ATUL, SINGH, DHIRAJ
• Application Number:
  US14/881,042
• Publication Number:
  US 20160140626A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

In one aspect, a computerized-method implemented by at least one server include the step of providing a web-page document visual editor. The method includes the step of providing a web-page and website analysis engine, which does automated webpage and website analysis. The method includes the step of placing, with the web-page document visual editor and the automatic analysis engine, an advertisement selector in a web page document. The method includes the step of identifying one or more advertisement attributes of the web-page document. The method includes the step of setting a location of an advertisement block in a display of the web-page document with respect to an element of the web page document. The method includes the step of generating a global tag, wherein the global tag comprises a system instrumentation JavaScript code, and wherein the global tag retrieves a list of relevant selectors. The method includes the step of inserting the global tag into the web-page document.

Claims

1. A computerized-method implemented by at least one server comprising:

providing a web-page document visual editor;

providing a web-page and website analysis engine, which does automated webpage and website analysis;

placing, with the web-page document visual editor and the automatic analysis engine, an advertisement selector in a web page document;

identifying one or more advertisement attributes of the web-page document;

setting a location of an advertisement block in a display of the web-page document with respect to an element of the web page document;

generating a global tag, wherein the global tag comprises a system instrumentation JavaScript code, and wherein the global tag retrieves a list of relevant selectors; and

inserting the global tag into the web-page document.

2. The computerized-method of claim 1 further comprising:

detecting that a user-computing device downloads the web-page document.

3. The computerized-method of claim 2, wherein the global tag calls to a backend application with a set of parameters, wherein the set of parameters comprises a current page uniform resource locator (URL).

4. The computerized-method of claim 3, wherein the set of parameters further comprises a web browser identity of user-computing device, an Internet protocol (IP) address of the user-computing device, and a location of the user-computing device.

5. The computerized-method of claim 4 further comprising:

based on the set of parameters, generating, with the backend application, an advertisement placement configuration; and

communicating the advertisement placement configuration to a web browser of the user-computing device.

6. The computerized-method of claim 5, wherein the advertisement placement configuration is communicated to the web browser in a JavaScript Object Notation (JSON) format, and wherein the advertisement placement configuration comprises an advertisement network identity and an advertisement size value.

7. The computerized-method of claim 6 further comprising:

populating an advertisement container a of the web-page document with the advertisement placement configuration; and

initializing the advertisement code of the web-page document.

8. The computerized-method of claim 7, wherein the global tag is configured to collects a set of background feedback and analytics information and communicate the set of background feedback and analytics information to the backend application.

9. The computerized-method of claim 8, wherein the advertisement container comprises a hyper-text markup language (HTML) tag inside which an advertisement code is triggered, and wherein a triggered advertisement code creates an advertisement unit.

10. The computerized-method of claim 9, wherein the one or more advertisement attributes of the web-page documents comprises a web-page element of interest and an advertisement size.

11. The computerized-method of claim 10, wherein the global tag collects background information about the web page.

12. The computerized-method of claim 11, wherein the global tag collects a time a user spends on each DOM element of the web page.

13. A computerized system implemented by at least one server comprising:

a processor configured to execute instructions;

a memory containing instructions when executed on the processor, causes the processor to perform operations that;

provide a web-page document visual editor;

provide a web-page and website analysis engine, which does automated webpage and website analysis;

place, with the web-page document visual editor, an advertisement selector in a web page document;

identify one or more advertisement attributes of the web-page document;

set a location of an advertisement block in a display of the web-page document with respect to an element of the web page document;

generate a global tag, wherein the global tag comprises the one or more advertisement attributes and the location of the advertisement block in the display of the web-page document with respect to the element of the web page document; and

insert the global tag into the web-page document.