METHOD AND APPARATUS FOR PROVIDING A RESPONSE TO AN INPUT POST ON A SOCIAL PAGE OF A BRAND

• US 20160148325A1
• Filed: 11/25/2014
• Published: 05/26/2016
• Est. Priority Date: 11/25/2014
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Dhawan, Anmol, Chang, Walter Wei-Tuh, Duggal, Ashish, Soni, Sachin
• Granted Patent: US 10,269,080 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.

Claims

1. A method comprising:

detecting an input post, by an apparatus comprising at least one processor, upon posting of the input post on a social page of a brand, the social page being present on a social channel;

identifying, by the apparatus, an inquiry regarding the brand from content of the input post;

determining, by the apparatus, at least one social post based on the inquiry from already posted posts on one or more social channels, the at least one social post associated with the brand;

creating, by the apparatus, a response post using the at least one social post, the response post addressing the inquiry; and

causing to post the response post, by the apparatus, on the social page of the social channel as a reply to the input post.

2. The method as claimed in claim 1, wherein identifying the inquiry comprises:

determining a feature vector of the input post.

3. The method as claimed in claim 1, wherein determining the at least one social post comprises:

identifying a social post having feature vector within a predefined range of a feature vector of the input post as the at least one social post.

4. The method as claimed in claim 3, wherein the identifying comprises:

crawling one or more social posts on the one or more social channels; and

performing at least one of spam analysis and sentiment analysis on the one or more social posts to filter out social posts that are spam or that have negative sentiments.

5. The method as claimed in claim 3, wherein the identifying comprises:

crawling one or more social posts on the one or more social channels;

generating feature vectors for the one or more social posts; and

determining similarity score between feature vector of each post of the one or more social posts and the feature vector of the input post.

6. The method as claimed in claim 5 and further comprising:

storing the similarity score of each social post against the feature vector of the input post for further use.

7. The method as claimed in claim 1, wherein creating the response post comprises:

recommending the at least one social post to a marketer of the brand;

receiving an input from the marketer; and

generating the response post based on the input of the marketer and based on content of the at least one social post.

8. The method as claimed in claim 7, wherein the recommending comprises at least one of:

providing a textbox comprising the content of the at least one social post; and

providing a thumbnail of the at least one social post.

9. The method as claimed in claim 1, wherein creating the response post comprises:

extracting information from links present in the at least one social post; and

generating the response post based on the information.

10. The method as claimed in claim 1, wherein the at least one social post comprises at least one of:

a social post posted by the marketer on the one or more social channels, the one or more social channels comprising the social channel via which the input post is received;

a social post posted by a user on the one or more channels; and

a link posted by the user on the one or more channels.

11. A non-transient computer readable medium for storing computer instructions that when executed by at least one processor causes the at least one processor to perform a method, the computer instructions comprising:

detecting an input post upon posting of the input post on a social page of a brand, the social page being present on a social channel;

identifying an inquiry regarding the brand from content of the input post;

determining at least one social post based on the inquiry from already posted posts on one or more social channels, the at least one social post associated with the brand;

creating a response post using the at least one social post, the response post addressing the inquiry; and

causing to provide the response post to the user.

12. The computer readable medium as claimed in claim 11, wherein determining the at least one social post comprises:

identifying a social post having feature vector within a predefined range of a feature vector of the input post as the at least one social post.

13. The computer readable medium as claimed in claim 12, wherein the identifying comprises:

crawling the one or more social posts on the one or more social channels;

generating feature vectors for the one or more social posts; and

determining similarity score between feature vector of each post of the one or more social posts and the feature vector of the input post.

14. The computer readable medium as claimed in claim 11, wherein creating the response post comprises:

using content of the at least one social post as it is.

15. The computer readable medium as claimed in claim 11, wherein creating the response post comprises:

recommending the at least one social post to a marketer of the brand;

receiving an input from the marketer; and

generating the response post based on the input of the marketer and based on content of the at least one social post.

16. The computer readable medium as claimed in claim 11, wherein creating the response post comprises:

extracting information from links present in the at least one social post; and

generating the response post based on the information.

17. The computer readable medium as claimed in claim 11, wherein causing to provide the response comprises:

posting the response post on the social page in proximity to the input post.

18. An apparatus comprising:

a memory; and

one or more processors coupled to the memory, the one or more processors, in conjunction with the memory, configured to perform

detecting an input post upon posting of the input post on a social page of a brand, the social page being present on a social channel;

identifying an inquiry regarding the brand from content of the input post;

determining at least one social post based on the inquiry from already posted posts on one or more social channels, the at least one social post associated with the brand;

creating a response post using the at least one social post, the response post addressing the inquiry; and

causing to post the response post, on the social page of the social channel, as a reply to the input post.

19. The apparatus as claimed in claim 18, wherein determining the at least one social post comprises:

identifying a social post having feature vector within a predefined range of a feature vector of the input post as the at least one social post.

20. The apparatus as claimed in claim 18, wherein the at least one social post comprises at least one of:

a social post posted by the marketer on the one or more social channels, the one or more social channels comprising the social channel via which the input post is received;

a social post posted by a user on the one or more channels; and

a link posted by the user on the one or more channels.