Method of Providing Advertising Services and Electronic Device Adapted to the Same

• US 20160150289A1
• Filed: 11/25/2015
• Published: 05/26/2016
• Est. Priority Date: 11/25/2014
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: LEE, Gyetak, BAE, Yoonsoo, LEE, Suwon, LIM, Hyunmin
• Granted Patent: US 10,440,445 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04N 21/242 Synchronization processes, e.g. processing of PCR [Program Clock References] arrangements for synchronising broadcast or distribution via plural systems in broadcast distribution systems H04H20/18
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/4302 Content synchronisation processes, e.g. decoder synchronisation
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of providing advertising services through broadcasts and an electronic device adapted to the method are provided. The electronic device includes: a communication unit for receiving viewing information from at least one client and advertising schedule information from at least one broadcast server; a controller for analyzing the effectiveness of advertising that can be expected when particular advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining a broadcasting time or a broadcast server that broadcasts the particular advertisement content, according to the analysis result; and a storage unit for storing the viewing information, the advertisement schedule information, or information about at least one advertisement content item.

Claims

1. An electronic device comprising:

a communication unit configured to receive viewing information from at least one client and advertising schedule information from at least one broadcast server;

a controller configured to analyze an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determine at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content, according to the effectiveness analyzed; and

a storage unit configured to store at least one of the viewing information, the advertisement schedule information, and information about at least one advertisement content item.

2. The electronic device of claim 1, wherein the advertisement schedule information comprises:

information about time slots into which advertisement content items by broadcasting times of at least one broadcast server are potentially inserted.

3. The electronic device of claim 1, wherein the viewing information comprises:

information about advertisement content or broadcast content that at least one client is viewing, information about a broadcast server that has provided the broadcast content and the advertisement content, or information about the client.

4. The electronic device of claim 1, wherein the controller transmits, to the broadcast server determined by the controller, an advertising request for broadcasting the advertisement content during the broadcasting time determined by the controller.

5. The electronic device of claim 1, wherein the controller determines at least one of a broadcasting time and a broadcast server to achieve an advertising target value predetermined for the advertisement content.

6. The electronic device of claim 5, wherein the communication unit receives at least one of the advertisement content and the advertising target value from an external advertisement provider device.

7. The electronic device of claim 6, wherein the advertisement target value comprises:

a reach of advertisement content, a frequency, an effective reach (reach n+), an advertising budget, or a gross rating point (GRP), which are target values for advertisement content.

8. The electronic device of claim 1, wherein the controller:

identifies a GRP of the advertisement content;

analyzes a real-time view rate of broadcast content that the broadcast server is broadcasting, based on the viewing information;

analyzes the effectiveness of advertising that can be expected when the advertisement content is broadcast in a potential advertising time slot, based on the advertising schedule information and the real-time view rate; and

determines at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content, based on the effectiveness of advertising.

9. The electronic device of claim 1, wherein the controller determines at least one of broadcasting times and broadcast servers that broadcast a plurality of advertisement content items respectively, based on the advertising schedule information, the viewing information and advertisement target values by the plurality of advertisement content items.

10. The electronic device of claim 1, wherein the controller analyzes, when the advertisement content has achieved an advertisement target value, an execution result of the advertisement content to create analyzed data.

11. A method of providing advertising services comprising:

receiving viewing information from at least one client;

receiving advertising schedule information from at least one broadcast server;

analyzing an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content; and

transmitting, to the broadcast server determined, an advertising request for broadcasting the advertisement content during the broadcasting time determined.

12. The method of claim 11, wherein determining a broadcasting time or a broadcast server comprises:

determining a broadcasting time or a broadcast server to achieve an advertising target value predetermined for the advertisement content.

13. The method of claim 12, further comprising:

receiving information about the advertisement content or the advertising target value from an external advertisement provider device.

14. The method of claim 12, wherein the advertisement target value comprises:

a reach of advertisement content, a frequency, an effective reach (reach n+), an advertising budget, or a gross rating point (GRP), which are target values for advertisement content.

15. The method of claim 11, further comprising:

identifying a GRP of the advertisement content;

analyzing a real-time view rate of broadcast content that the broadcast server is broadcasting, based on the viewing information;

analyzing the effectiveness of advertising that can be expected when the advertisement content is broadcast in a potential advertising time slot, based on the advertising schedule information and the real-time view rate; and

determining at least one of a broadcasting time and a broadcast server that will broadcast the advertisement content, based on the effectiveness of advertising analyzed.

16. The method of claim 11, wherein determining a broadcasting time or a broadcast server comprises:

determining at least one of broadcasting times and broadcast servers that broadcast a plurality of advertisement content items respectively, based on the advertising schedule information, the viewing information and advertisement target values by the plurality of advertisement content items.

17. The method of claim 11, further comprising:

when the advertisement content has achieved an advertisement target value, analyzing an execution result of the advertisement content to create analyzed data.

18. A computer-readable recording medium storing software including instructions for executing a method of providing advertising services, wherein the method comprises:

receiving viewing information from at least one client;

receiving advertising schedule information from at least one broadcast server;

analyzing an effectiveness of advertising that can be expected when advertisement content is broadcast, based on the viewing information and the advertising schedule information, and determining at least one of a broadcasting time and a broadcast server that broadcasts the advertisement content; and

transmitting, to the broadcast server determined, an advertising request for broadcasting the advertisement content during the broadcasting time determined.