DISMISS AND FOLLOW UP ADVERTISING
First Claim
Patent Images
1. A system comprising:
- a memory device; and
a processor coupled to the memory device and configured to;
receive from a user device via a network an indication to display the previously dismissed content;
cause to be displayed on the user device a list of the previously dismissed content;
track user engagement with the list; and
perform a responsive action based at least in part on the tracked user engagement.
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Accused Products
Abstract
Techniques to allow advertising or other secondary content to be dismissed for later follow up are disclosed. In various embodiments, a user input associated with dismissing a displayed content for later follow up is received. Display of the content item discontinued and a follow up record is stored based at least in part on the indication. The follow up record is used to provide to a user with which the user input is associated a follow up content associated with the dismissed content.
8 Citations
20 Claims
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1. A system comprising:
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a memory device; and a processor coupled to the memory device and configured to; receive from a user device via a network an indication to display the previously dismissed content; cause to be displayed on the user device a list of the previously dismissed content; track user engagement with the list; and perform a responsive action based at least in part on the tracked user engagement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of providing access to previously dismissed content, comprising:
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receiving from a user device via a network an indication to display the previously dismissed content; causing to be displayed on the user device a list of the previously dismissed content; tracking user engagement with the list; and performing a responsive action based at least in part on the tracked user engagement. - View Dependent Claims (17, 18, 19)
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20. A computer program product embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
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receiving from a user device via a network an indication to display the previously dismissed content; causing to be displayed on the user device a list of the previously dismissed content; tracking user engagement with the list; and performing a responsive action based at least in part on the tracked user engagement.
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Specification