DELIVERING PERSONALIZED CONTENT TO AUTHENTICATED USER DEVICES

• US 20160164958A1
• Filed: 12/08/2014
• Published: 06/09/2016
• Est. Priority Date: 12/08/2014
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Sharan, Yotam
• Granted Patent: US 10,178,166 B2
• Time in Patent Office: Days
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 63/0823 using certificates cryptographic mechanisms or cryptographic arrangements for entity authentication involving certificates H04L9/3263
• CPC Class Codes: H04L 63/083 using passwords cryptographic mechanisms or cryptographic arrangements for entity authentication using a predetermined code H04L9/3226
• CPC Class Codes: H04L 63/0876 based on the identity of the terminal or configuration, e.g. MAC address, hardware or software configuration or device fingerprint
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 12/06 Authentication
• CPC Class Codes: H04W 12/77 Graphical identity

Abstract

Techniques for generated scannable coded images or user actionable-link with corresponding personalized content are described. In an example embodiment, the personalized content may only be accessed via the scannable coded image by authenticated user devices, wherein the permissions associated with the authentication are determined at the time the personalized content is generated. Responsive to a user device attempting to access the contents of a scannable coded image, the user device is first identified and authenticated. Only after the device is authenticated can the content corresponding to the scannable coded image be accessed by the user device or delivered to the user device.

Claims

1. A system comprising:

a communications module executable by one or more processors and configured to receive notification that a scannable coded image has been accessed by a user device, wherein the notification includes scannable coded image data;

an identification module executable by one or more processors and configured to determine the identity of a user of the user device;

a content retrieval module executable by one or more processors and configured to gather personalized content based on the user and the scannable coded image data; and

a content delivery module executable by one or more processors and configured to deliver the personalized content to the user device for display.

3. The system of claim 1 wherein the identification module determines the identity of the user based on login credentials corresponding to a user profile for the user.

4. The system of claim 1 further comprising:

a verification module executable by one or more processors to, verify the user responsive to the identification module determining the identity of the user, verifying the user based on location data.

2. The system of claim II wherein the identification module determines the identity of the user based on the user device.

5. A method comprising:

receiving an indication that a scannable coded image has been scanned by a user device, wherein the indication includes scannable coded image data;

identifying a user of the user device;

retrieving personalized content based on the user and the scannable coded image data; and

delivering the personalized content to the user device tier display.

6. The method of claim 5, wherein the user is identified based on the user device.

7. The method of claim 5, wherein the user is identified based on login credentials corresponding to a user profile for the user.

8. The method of claim 6 further comprising:

responsive to identifying the user based on the user device data, verifying the user based on location data.

9. The method of claim 5 further comprising:

responsive to receiving the indication that the scannable coded image has been scanned by the user device, retrieving user profile information; and

dynamically determining the personalized content to retrieve based on the user profile information.

10. The method of claim 5 further comprising:

responsive to receiving an indication that the scannable coded image has been scanned by a user device, transmitting a login request to the user device, wherein the identifying the user is based on login information received in response to the login request.

11. The method of claim 5 wherein:

the indication that the scannable coded image has been scanned by the user device is triggered based on instructions, executed by the user device, included in the scannable coded image.

12. The method of claim 5, wherein:

the user device is identified by gathering corresponding identification information, wherein the identification information includes user profile information, location information, device information, and network information.

13. A computer-readable medium embodying instruction that, when executed by

a processor, perform operations comprising:

receiving an indication that a scannable coded image has been scanned by a user device, wherein the indication includes scannable coded image data;

identifying a user of the user device;

retrieving personalized content based on the user and the scannable coded image data; and

delivering the personalized content to the user device for display.

14. The computer-readable medium of claim 13, wherein the operations further comprise:

identifying the user is identified based on the user device.

15. The computer-readable medium of claim 13, wherein the operations further comprise:

identifying the user based on login credentials corresponding to a user profile of the user.

16. The computer-readable medium of claim 14, wherein the operations further comprise:

responsive to identifying the user based on the user device data, verifying the user based on location data.

17. The computer-readable medium of claim 13, wherein the operations further comprise:

responsive to receiving the indication that the scannable coded image has been scanned by the user device, retrieving user profile information; and

dynamically determining the personalized content to retrieve based on the user profile information.

18. The computer-readable medium of claim 13, wherein the operations further comprise:

responsive to receiving an indication that the scannable coded image has been scanned by a user device, transmitting an identification message to the user device.

19. The computer-readable medium of claim 13, wherein:

the indication that the scannable coded image has been scanned by the user device is triggered based on instructions included in the scannable coded image.

20. The computer-readable medium of claim 13, wherein:

the user device is identified by gathering corresponding identification information, wherein the identification information includes user profile information, location information, device information, and network information.