CUSTOMIZING THIRD-PARTY CONTENT USING BEACONS ON ONLINE SOCIAL NETWORKS
First Claim
1. A method comprising, by one or more computing devices of a third-party content provider:
- sending, from a third-party system associated with the third-party content provider, via a beacon associated with the third-party content provider, the beacon being communicatively coupled to the third-party system, a request to associate with a first client system of a first user of an online social network, the request specifying at least one attribute of the third-party content provider, and wherein;
the beacon is associated with a location within a place associated with the third-party content provider, andthe first client system is within wireless communication range of the beacon, the first client system being proximate to the beacon;
receiving, via the beacon, a first set of social-networking information of the first user, the first set of social-networking information being sent in response to establishment of a wireless communication session between the beacon and the first client system, wherein the first set of social-networking information is based on a set of permissions specified by the first user and the at least one attribute of the third-party content provider; and
sending, to the first client system via the beacon, customized third-party content for display on the first client system, the customized third-party content being based on the first set of social-networking information and the first client system being proximate to the beacon.
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Accused Products
Abstract
In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user'"'"'s mobile device. The request may be sent when the mobile device is proximate to the beacon, which may be located within a place of business. The request may include an attribute of the business (e.g., the type of business). A wireless communication session may be established between the beacon and the mobile device, and, in response, social-networking information of the user may be received, via the beacon. The particular information sent may be tailored to the business based on the received attribute, and a set of user-specified permissions may delimit what information is sent and to whom the information is sent. Third-party content may be customized based on the received social-networking information and sent to the mobile device for display.
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Citations
20 Claims
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1. A method comprising, by one or more computing devices of a third-party content provider:
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sending, from a third-party system associated with the third-party content provider, via a beacon associated with the third-party content provider, the beacon being communicatively coupled to the third-party system, a request to associate with a first client system of a first user of an online social network, the request specifying at least one attribute of the third-party content provider, and wherein; the beacon is associated with a location within a place associated with the third-party content provider, and the first client system is within wireless communication range of the beacon, the first client system being proximate to the beacon; receiving, via the beacon, a first set of social-networking information of the first user, the first set of social-networking information being sent in response to establishment of a wireless communication session between the beacon and the first client system, wherein the first set of social-networking information is based on a set of permissions specified by the first user and the at least one attribute of the third-party content provider; and sending, to the first client system via the beacon, customized third-party content for display on the first client system, the customized third-party content being based on the first set of social-networking information and the first client system being proximate to the beacon. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
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send, from a third-party system associated with the third-party content provider, via a beacon associated with the third-party content provider, the beacon being communicatively coupled to the third-party system, a request to associate with a first client system of a first user of an online social network, the request specifying at least one attribute of the third-party content provider, and wherein; the beacon is associated with a location within a place associated with the third-party content provider, and the first client system is within wireless communication range of the beacon, the first client system being proximate to the beacon; receive, via the beacon, a first set of social-networking information of the first user, the first set of social-networking information being sent in response to establishment of a wireless communication session between the beacon and the first client system, wherein the first set of social-networking information is based on a set of permissions specified by the first user and the at least one attribute of the third-party content provider; and send to the first client system, via the beacon, customized third-party content for display on the first client system, the customized third-party content being based on the first set of social-networking information and the first client system being proximate to the beacon.
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20. A system comprising:
- one or more processors; and
a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to;send, from a third-party system associated with the third-party content provider, via a beacon associated with the third-party content provider, the beacon being communicatively coupled to the third-party system, a request to associate with a first client system of a first user of an online social network, the request specifying at least one attribute of the third-party content provider, and wherein; the beacon is associated with a location within a place associated with the third-party content provider, and the first client system is within wireless communication range of the beacon, the first client system being proximate to the beacon; receive, via the beacon, a first set of social-networking information of the first user, the first set of social-networking information being sent in response to establishment of a wireless communication session between the beacon and the first client system, wherein the first set of social-networking information is based on a set of permissions specified by the first user and the at least one attribute of the third-party content provider; and send to the first client system, via the beacon, customized third-party content for display on the first client system, the customized third-party content being based on the first set of social-networking information and the first client system being proximate to the beacon.
- one or more processors; and
Specification