COMMUNICATION BASED PRODUCT REMARKETING

• US 20160171535A1
• Filed: 12/12/2014
• Published: 06/16/2016
• Est. Priority Date: 12/12/2014
• Status: Abandoned Application

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Linden, Lee Charles, Lewis, Benjamin, Crow, Dwight Ewing, Shottan, Jonathan, Fan, Peng
• Application Number:
  US14/569,275
• Publication Number:
  US 20160171535A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The present disclosure relates, in part, to systems and methods that provide for identifying a purchase by a user and remarketing a product to the user. In particular, a system can analyze a portion of a social networking communication from a user and determine that the social networking communication references a purchase of a product by the user. The system can further identify a projected usage interval associated with the purchase and provide remarketing content to the user based on the purchase and in accordance with the usage interval.

Claims

1. A method comprising:

analyzing, by a social networking system, a portion of a social networking communication from a user;

determining, based on the analysis of the portion of the social networking communication, that the social networking communication references a purchase of a product by the user;

generating a usage interval associated with the purchase;

providing remarketing content to the user based on the purchase and in accordance with the usage interval.

2. The method of claim 1, wherein analyzing the portion of the social networking communication comprises analyzing a text portion of the social networking communication using natural language processing.

3. The method of claim 1, wherein the social networking communication comprises a post to a user profile associated with the user.

4. The method of claim 1, wherein determining that the social networking communication references a purchase comprises identifying a reference to a purchased product from the portion of the social networking communication.

5. The method of claim 1, wherein determining that the social networking communication references a purchase comprises determining a date associated with the purchase.

6. The method of claim 5, wherein determining a date associated with the purchase comprises identifying a reference to a date of the purchase in the portion of the social networking communication.

7. The method of claim 1, wherein generating a usage interval comprises estimating a future date when the user will have an interest in purchasing the product or a related product.

8. The method of claim 1, wherein generating a usage interval comprises determining a time interval in which the user will consume the product.

9. The method of claim 1, wherein generating a usage interval comprises identifying a time interval associated with the product.

10. The method of claim 1, wherein generating a usage interval is further based on a projected conversion rate associated with providing remarketing content to the user.

11. The method of claim 1, wherein generating a usage interval comprises estimating a consumption interval based on personal information associated with the user.

12. The method of claim 1, wherein providing remarketing content to the user comprises marketing the same product to the user.

13. The method of claim 1, wherein providing remarketing content to the user comprises marketing a related product to the user.

14. The method of claim 1, wherein providing remarketing content to the user in accordance with the usage interval comprises providing remarketing content to the user upon completion of the usage interval.

15. The method of claim 1, wherein providing remarketing content to the user in accordance with the usage interval comprises providing remarketing content to the user prior to completion of the usage interval.

16. A system comprising:

at least one processor; and

at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to;

analyze a portion of a social networking communication from a user;

determine, based on the analysis of the portion of the social networking communication, that the social networking communication references a purchase of a product by the user;

generate a usage interval associated with the purchase;

provide remarketing content to the user based on the purchase and in accordance with the usage interval.

17. The system of claim 16, wherein the instructions further cause the system to access additional information about the product from a third-party website.

18. The system of claim 17, wherein generating a usage interval comprises determining a date associated with the purchase based on the additional information about the product from the third-party website.

19. The system of claim 18, wherein generating a usage interval comprises determining a time interval in which the user will consume the product based on the additional information about the product from the third-party website.

20. The system of claim 18, wherein generating a usage interval comprises identifying a time interval associated with the product based on the additional information about the product from the third-party website.