SYSTEMS AND METHODS FOR CREATING, SELECTING, PRESENTING, AND EXECUTING CALLS TO ACTION
First Claim
1. A computer-implemented method comprising:
- acquiring, by a computing system, information associated with a user who is accessing a page within a social networking system, the page being associated with a page entity;
selecting, by the computing system, at least one call to action, out of a set of calls to action, based at least in part on the information associated with the user, the at least one call to action being associated with the page entity; and
presenting, by the computing system, to the user via the page within the social networking system, the at least one call to action.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods, and non-transitory computer-readable media can acquire information associated with a user who is accessing a page within a social networking system. The page can be associated with a page entity. At least one call to action can be selected, out of a set of calls to action, based at least in part on the information associated with the user. The at least one call to action can be associated with the page entity. The at least one call to action can be presented to the user via the page within the social networking system. A user interaction performed with respect to the at least one call to action can be detected. An operation associated with the at least one call to action can be executed. The operation can correspond to one of a plurality of operations executable for the at least one call to action.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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acquiring, by a computing system, information associated with a user who is accessing a page within a social networking system, the page being associated with a page entity; selecting, by the computing system, at least one call to action, out of a set of calls to action, based at least in part on the information associated with the user, the at least one call to action being associated with the page entity; and presenting, by the computing system, to the user via the page within the social networking system, the at least one call to action. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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at least one processor; and a memory storing instructions that, when executed by the at least one processor, cause the system to perform; acquiring information associated with a user who is accessing a page within a social networking system, the page being associated with a page entity; selecting at least one call to action, out of a set of calls to action, based at least in part on the information associated with the user, the at least one call to action being associated with the page entity; and presenting, to the user via the page within the social networking system, the at least one call to action. - View Dependent Claims (12, 13, 14, 15)
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16. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform:
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acquiring information associated with a user who is accessing a page within a social networking system, the page being associated with a page entity; selecting at least one call to action, out of a set of calls to action, based at least in part on the information associated with the user, the at least one call to action being associated with the page entity; and presenting, to the user via the page within the social networking system, the at least one call to action. - View Dependent Claims (17, 18, 19, 20)
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Specification