METHODS AND APPARATUS TO PREDICT ATTITUDES OF CONSUMERS
First Claim
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1. A method, comprising:
- obtaining purchasing behavior data associated with a consumer;
obtaining product review data associated with a plurality of reviewers;
identifying a set of reviewers from the plurality of reviewers based on a strength of relationship between each of the plurality of reviewers and the consumer; and
predicting, using a processor, an attitude of the consumer based on the product review data associated with the set of reviewers.
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Abstract
Methods, apparatus, systems and articles of manufacture to predict attitudes of consumers are disclosed. An example method includes obtaining purchasing behavior data associated with a consumer and obtaining product review data associated with a plurality of reviewers. The example method also includes identifying a set of reviewers from the plurality of reviewers based on a strength of relationship between each of the plurality of reviewers and the consumer. The example method further includes predicting, using a processor, an attitude of the consumer based on the product review data associated with the set of reviewers.
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Citations
33 Claims
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1. A method, comprising:
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obtaining purchasing behavior data associated with a consumer; obtaining product review data associated with a plurality of reviewers; identifying a set of reviewers from the plurality of reviewers based on a strength of relationship between each of the plurality of reviewers and the consumer; and predicting, using a processor, an attitude of the consumer based on the product review data associated with the set of reviewers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An apparatus comprising
a purchasing behavior data collector to obtain purchasing behavior data associated with a consumer; -
a product review data collector to obtain product review data associated with a plurality of reviewers; a predictive reviewer set identifier to identify a set of reviewers from the plurality of reviewers based on a strength of relationship between each of the plurality of reviewers and the consumer; and an attitude predictor, implemented via a processor, to predict an attitude of the consumer based on the product review data associated with the set of reviewers. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
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obtain purchasing behavior data associated with a consumer; obtain product review data associated with a plurality of reviewers; identify a set of reviewers from the plurality of reviewers based on a strength of relationship between each of the plurality of reviewers and the consumer; and predict an attitude of the consumer based on the product review data associated with the set of reviewers. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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Specification