SYSTEM AND METHOD FOR PROVIDING ENHANCED USER-SPONSOR INTERACTION IN A MEDIA ENVIRONMENT, INCLUDING SUPPORT FOR SHAKE ACTION
First Claim
1. A method for providing enhanced user-sponsor interaction in a media environment, including support for shake action, comprising:
- providing, at a media device including a microprocessor, a user interface adapted to display media options corresponding to items of media content adapted to be received from a media server, and determine user inputs; and
controlling playback of media content received from the media server, includingreceiving, at the media device, an advertisement or other sponsor-directed content inserted into a media stream by the media server, andreceiving a spoken or shake action as an interaction by a user in connection with the advertisement or other sponsor-directed content, for use in providing an enhanced user-sponsor interaction.
3 Assignments
0 Petitions
Accused Products
Abstract
Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content with enhanced user-sponsor interaction. User interaction with a media device can be provided by, for example, voice or tactile command, in addition or as an alternative to the device'"'"'s regular user interface. For example, a user can interact with an advertisement or other sponsor-directed content, by speaking to or shaking their device, to signal a preference for a particular type of content or advertisement. As another example, a spoken or shake action can be used to trigger or to pause an advertisement break within a media stream, so that the user can control advertisement breaks to better suit their particular lifestyle.
30 Citations
20 Claims
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1. A method for providing enhanced user-sponsor interaction in a media environment, including support for shake action, comprising:
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providing, at a media device including a microprocessor, a user interface adapted to display media options corresponding to items of media content adapted to be received from a media server, and determine user inputs; and controlling playback of media content received from the media server, including receiving, at the media device, an advertisement or other sponsor-directed content inserted into a media stream by the media server, and receiving a spoken or shake action as an interaction by a user in connection with the advertisement or other sponsor-directed content, for use in providing an enhanced user-sponsor interaction. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for providing enhanced user-sponsor interaction in a media environment, including support for shake action, comprising:
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a media device including a microprocessor; a user interface adapted to display media options corresponding to items of media content, and determine user inputs; and a media play logic adapted to control playback of media content received from a media server, including receiving, at the media device, an advertisement or other sponsor-directed content inserted into a media stream by the media server, and receiving a spoken or shake action as an interaction by a user in connection with the advertisement or other sponsor-directed content, for use in providing an enhanced user-sponsor interaction. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A non-transitory computer readable storage medium, including instructions stored thereon which when read and executed by one or more computer devices cause the one or more computer devices to perform the steps comprising:
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displaying, at a user interface, media options corresponding to items of media content adapted to be received from a media server, and determining user inputs; and controlling playback of media content received from the media server, including receiving, at the media device, an advertisement or other sponsor-directed content inserted into a media stream by the media server, and receiving a spoken or shake action as an interaction by a user in connection with the advertisement or other sponsor-directed content, for use in providing an enhanced user-sponsor interaction. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method for providing enhanced user-sponsor interaction in a media environment, including support for shake action, comprising:
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providing, at a media server including a microprocessor, a media server application executing thereon and adapted to receive requests from media devices for media content; providing a media streaming logic adapted to provide the media content in response to the requests from the media devices; and controlling playback of media content provided from the media server, including providing, to the media device, an advertisement or other sponsor-directed content inserted into the media stream by the media server, and receiving, as a result of an interaction by a user with one or more sensors of the media device, an interaction by a user in connection with the advertisement or other sponsor-directed content, for use in providing an enhanced user-sponsor interaction.
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20. A system for providing enhanced user-sponsor interaction in a media environment, including support for shake action, comprising:
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a media server including a microprocessor, and a media server application executing thereon and adapted to receive requests from media devices for media content; and a media streaming logic adapted to provide the media content in response to the requests from the media devices, including providing, to the media device, an advertisement or other sponsor-directed content inserted into the media stream by the media server, and receiving, as a result of an interaction by a user with one or more sensors of the media device, an interaction by a user in connection with the advertisement or other sponsor-directed content, for use in providing an enhanced user-sponsor interaction.
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Specification