PRODUCT AUGMENTATION AND ADVERTISING IN SEE THROUGH DISPLAYS

• US 20160196603A1
• Filed: 01/11/2016
• Published: 07/07/2016
• Est. Priority Date: 05/04/2012
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Perez, Kathryn Stone, Clavin, John, Geisner, Kevin A., Latta, Stephen G., Mount, Brian J., Tomlin, Arthur C., Poulos, Adam G.
• Application Number:
  US14/992,867
• Publication Number:
  US 20160196603A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G02B 2027/014 comprising information/image processing systems
• CPC Class Codes: G02B 2027/0178 Eyeglass type eyeglass details G02C
• CPC Class Codes: G02B 2027/0187 slaved to motion of at least a part of the body of the user, e.g. head, eye
• CPC Class Codes: G02B 27/0093 with means for monitoring data relating to the user, e.g. head-tracking, eye-tracking
• CPC Class Codes: G02B 27/017 Head mounted
• CPC Class Codes: G06F 3/012 Head tracking input arrangements
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/1431 using a single graphics controller
• CPC Class Codes: G06F 3/16 Sound input; Sound output speech processing G10L
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: G06V 20/20 in augmented reality scenes
• CPC Class Codes: G09G 2340/10 Mixing of images, i.e. displayed pixel being the result of an operation, e.g. adding, on the corresponding input pixels
• CPC Class Codes: G09G 2370/16 Use of wireless transmission of display information
• CPC Class Codes: G09G 3/003 to produce spatial visual effects

Abstract

An augmented reality system that provides augmented product and environment information to a wearer of a see through head mounted display. The augmentation information may include advertising, inventory, pricing and other information about products a wearer may be interested in. Interest is determined from wearer actions and a wearer profile. The information may be used to incentivize purchases of real world products by a wearer, or allow the wearer to make better purchasing decisions. The augmentation information may enhance a wearer'"'"'s shopping experience by allowing the wearer easy access to important product information while the wearer is shopping in a retail establishment. Through virtual rendering, a wearer may be provided with feedback on how an item would appear in a wearer environment, such as the wearer'"'"'s home.

Claims

1. A method providing augmentation information to a wearer, comprising:

(a) displaying a list of products on a head mounted display device while at an establishment having a plurality of products including at least some of the products on the list of products;

(b) determining a location in the establishment of a product on the list of products;

(c) presenting augmentation information via the head mounted display facilitating purchase of the product whose location was determined in said step (b).

2. The method of claim 1 wherein presenting augmentation information comprises the step of directing the wearer to a location of the product whose location was determined in said step (b).

3. The method of claim 1 wherein presenting augmentation information comprises the step of displaying the location of the product within the establishment.

4. The method of claim 1 wherein presenting augmentation information comprises the step of audibly relaying the location of the product within the establishment.

5. The method of claim 1 wherein presenting augmentation information comprises the step of highlighting the product on the list of products when the wearer is in the vicinity of the product.

6. The method of claim 1 wherein presenting augmentation information comprises the step of highlighting the product on the list of products when the wearer is gazing in a direction in which the product is located.

7. The method of claim 1 wherein presenting augmentation information comprises the step of displaying an advertisement as incentive for a wearer to purchase the product.

8. The method of claim 7 wherein the advertisement is not available unless viewed on the head mounted display device.

9. The method of claim 1 wherein the augmentation information is based on the wearer'"'"'s location relative to the product and the information is displayed when the wearer is gazing at a matched product.

10. A method providing augmentation information to a wearer, comprising:

(a) displaying a list of products on a head mounted display device while at an establishment having a plurality of products including at least some of the products on the list of products;

(b) determining locations in the establishment of the at least some products on the list of products;

(c) highlighting a product on the list of products displayed to the wearer when the wearer is in a vicinity of a location of the product within the establishment.

11. The method of claim 10, further comprising the step of highlighting a product on the list of products displayed to the wearer when the wearer is gazing in the direction of the product within the establishment.

12. The method of claim 10, further comprising the step of displaying augmentation information to the wearer relating to the highlighted product.

13. The method of claim 10, further comprising the step of displaying augmentation information to the wearer relating to the highlighted product.

14. The method of claim 13, further comprising the step of displaying an icon indicating a location of the product.

15. The method of claim 13, further comprising the step of displaying an advertisement for the product.

16. A system for providing augmentation information to a wearer, comprising:

a head mounted display device operable to display a list of products to the wearer;

a processer associated with the head mounted display device, the processor receiving information relating to one or more locations within an establishment of one or more products on the list of products, the processor presenting augmentation information via the head mounted display facilitating purchase of the one or more products.

17. The system of claim 16, wherein the processor presenting augmentation information comprises the processor directing the wearer to a location of the one or more products.

18. The system of claim 16, wherein the processor presenting augmentation information comprises the processor displaying a location of the one or more products on the head mounted display device.

19. The system of claim 16, wherein the processor presenting augmentation information comprises the processor causing a product of the one or more products to be highlighted when displayed in the list of products by the head mounted display device.

20. The system of claim 16, wherein the processor presenting augmentation information comprises the processor displaying an advertisement relating to the one or more products on the head mounted display device.