VIDEO AD UNIT WITH TIME AND ORIENTATION-BASED PLAYBACK

• US 20160202861A1
• Filed: 01/09/2015
• Published: 07/14/2016
• Est. Priority Date: 01/09/2015
• Status: Active Grant

• Current Assignee: Flipboard Incorporated
• Original Assignee: Flipboard Incorporated
• Inventors: Weskamp, Marcos A.
• Granted Patent: US 9,927,961 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 1/1694 the I/O peripheral being a single or a set of motion sensors for pointer control or gesture input obtained by sensing movements of the portable computer
• CPC Class Codes: G06F 3/0346 with detection of the device orientation or free movement in a 3D space, e.g. 3D mice, 6-DOF [six degrees of freedom] pointers using gyroscopes, accelerometers or tilt-sensors
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G11B 27/10 Indexing; Addressing; Timing or synchronising; Measuring tape travel
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

An interactive advertisement unit comprises an interactive position-based video portion, and may also include one or more of an introduction (“intro”) portion and an exit video portion. The advertisement unit is displayed to the user in response to an impression event, which may be an action performed by the user. Once the impression event is detected, the intro video portion, if included in the interactive advertisement unit, begins playing linearly with respect to time. When intro video portion concludes, the client device displays the interactive position-based video portion of the advertisement. During the display of this interactive position-based video portion, the client device continuously displays an image selected from a video sequence based on the orientation and/or position of the client device. Once the client device detects an exit event, the client device may play the exit video portion linearly with respect to time.

Claims

1. A computer program product for providing advertising to users of an online system, the computer program product comprising a non-transitory computer-readable storage medium containing computer program code for:

receiving an advertisement, the advertisement comprising a video;

identifying an impression event for displaying the received advertisement on a client device;

responsive to the impression event, continually updating a displayed frame of the video on the client device, the displayed frame selected by;

receiving an indication of a position of the client device from a position detector of the client device,

selecting a frame of the video, the frame selected based on the position of the client device, and

displaying the selected frame on the client device as the displayed frame; and

identifying an exit event for dismissing the advertisement from the client device.

2. The computer program product of claim 1, wherein the impression event comprises a user input that causes a page turn of a digital magazine.

3. The computer program product of claim 1, wherein the impression event comprises a user selection of an advertisement thumbnail.

4. The computer program product of claim 1, the computer program product further comprising a non-transitory computer-readable storage medium containing computer program code for playing a first portion of the video responsive to the impression event and prior to continually updating the displayed frame of the video on the client device.

5. The computer program product of claim 4, wherein the first portion of the video is played linearly with respect to time.

6. The computer program product of claim 4, wherein the frame of the video is selected from a second portion of the video, and the computer-readable storage medium further contains computer program code for playing a third portion of the video responsive to the exit event.

7. The computer program product of claim 6, wherein the third portion of the video is played linearly with respect to time.

8. The computer program product of claim 6, wherein the first, second, and third portions of the video are consecutive segments of a single video content item.

9. The computer program product of claim 6, wherein the advertisement includes an indication of a boundary within the video of the first and second portions, and a boundary within the video of the second and third portions.

18. The computer program product of claim 6, wherein the selected advertisement includes an indication of a boundary within the video of the first and second portions, and a boundary within the video of the second and third portions.

10. A computer program product for providing advertising to users of an online system, the computer program product comprising a non-transitory computer-readable storage medium containing computer program code for:

receiving an advertisement, the advertisement comprising a video;

identifying an impression event for displaying the received advertisement on a client device; and

responsive to the impression event, displaying a series of frames on the client device, the displayed frames selected based on a detected position of the client device.

11. The computer program product of claim 10, the computer-readable storage medium further containing computer program code for playing a first portion of the video linearly with respect to time responsive to the impression event and prior to displaying the series of frames on the client device selected based on the detected position of the client device.

12. The computer program product of claim 11, wherein the displayed frames are selected from a second portion of the video, and the computer-readable storage medium further contains computer program code for:

identifying an exit event;

responsive to the exit event, playing a third portion of the video linearly with respect to time; and

dismissing the advertisement after the third portion of the video has been played.

13. The computer program product of claim 12, wherein the exit event comprises a user input dismissing the advertisement from the client device.

14. A method for advertising to users of an online system, the method comprising selecting an advertisement to be displayed on the client device and sending the selected advertisement to the client device, wherein the selected advertisement comprises:

a video divided into first, second, and third portions; and

instructions for causing the client device to;

responsive to an impression event, play a first portion of the video linearly with respect to time,

after the playing of the first portion of the video, display a series of frames on the client device from the second portion of the video, the displayed frames selected based on a detected position of the client device, and

responsive to an exit event, play a third portion of the video linearly with respect to time.

15. The method of claim 14, wherein the impression event comprises a user input that causes a page turn of a digital magazine displayed by the client device.

16. The method of claim 14, wherein the impression event comprises a user selection of an advertisement thumbnail.

17. The method of claim 14, wherein the frame of the video is selected from a second portion of the video.