PRESENTING CONTENT TO AN ONLINE SYSTEM USER PROMOTING INTERACTION WITH AN APPLICATION BASED ON INSTALLATION OF THE APPLICATION ON A CLIENT DEVICE

• US 20160203519A1
• Filed: 01/09/2015
• Published: 07/14/2016
• Est. Priority Date: 01/09/2015
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Ketchpaw, John Stephen, Li, Jun, Shum, Stephanie
• Granted Patent: US 10,592,931 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading

Abstract

An application associated with an online system that presents content to a user via a client device determines content associated with an additional advertisement for presentation via the client device based on whether the additional advertisement is installed on the client device. If the application has been installed on the client device, content associated with the additional advertisement includes a link that, when selected, executes the application and configures the application to operate in s specific state. However, if the application has not been installed, content associated with the additional application includes a link that, when selected, retrieves information for installing the application. If the link to install the additional application is selected, the client device may be monitored to determine when the additional application has been installed. A notification identifying the additional application may subsequently be presented after installation of the additional application on the client device.

Claims

1. A method comprising:

obtaining an advertisement at a client device to present to a user via the client device, the advertisement for installing an application on the client device;

determining whether the application is installed on the client device;

responsive to determining that the application is not installed on the client device, presenting the advertisement to the user, the advertisement including a link to install the application;

responsive to receiving a user selection of the link to install the application, initiating a thread on the client device that periodically determines whether the application has been installed on the client device;

receiving an indication from the thread that the application has been installed on the client device; and

responsive to receiving the indication that that the application has been installed on the client device, obtaining a notification promoting interaction with the installed application for presentation to the user via the client device.

2. The method of claim 1, further comprising:

responsive to determining that the application is installed on the client device, presenting the advertisement to the user for display on the client device, the advertisement including a link that executes the application on the client device when selected by the user.

3. The method of claim 2, wherein the link included in the advertisement that executes the application on the client device includes one or more instructions communicated to the application that, when executed by the application, configure the application to a specific state.

4. The method of claim 1, further comprising:

responsive to determining that the application is installed on the client device and that the user has not interacted with the application for at least a threshold period of time, presenting the advertisement to the user for display on the client device, the advertisement including a link that executes the application on the client device so the application is configured to a state specified by one or more instructions included in the link.

5. The method of claim 1, wherein determining whether the application is installed on the client device comprises:

communicating a request to an operating system running on the client device for information identifying one or more applications installed on the client device;

receiving information identifying the one or more applications installed on the client device; and

determining whether the application is installed on the client device based at least in part on the information identifying the one or more applications installed on the client device.

6. The method of claim 1, wherein the advertisement is presented by an application executing on the client device and associated with a social networking system.

7. The method of claim 1, wherein the client device comprises a mobile device.

8. The method of claim 1, wherein the notification is presented to the user via one or more selected from a group consisting of:

a text message, an email, a push notification, a message presented by an application executing on the client device and associated with an online system, and any combination thereof.

9. The method of claim 1, wherein the notification includes a link that executes the installed application on the client device when selected by the user.

10. The method of claim 1, wherein the notification includes a link that executes the application on the client device so the application is configured to a state specified by one or more instructions included in the link.

11. The method of claim 1, wherein the thread on the client device periodically determines whether the application has been installed on the client device during a specified time interval.

12. A computer program product comprising a computer-readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

obtain an advertisement at a client device to present to a user via the client device, the advertisement for installing an application on the client device;

determine whether the application is installed on the client device;

responsive to determining that the application is not installed on the client device, present the advertisement to the user, the advertisement including a link to install the application;

responsive to receiving a user selection of the link to install the application, initiate a thread on the client device that periodically determines whether the application has been installed on the client device;

receive an indication from the thread that the application has been installed on the client device; and

responsive to receiving the indication that that the application has been installed on the client device, obtain a notification promoting interaction with the installed application for presentation to the user via the client device.

13. The computer program product of claim 12, wherein the computer-readable storage medium further has instructions encoded thereon that, when executed by the processor, cause the processor to:

responsive to determining that the application is installed on the client device, present the advertisement to the user for display on the client device, the advertisement including a link that executes the application on the client device when selected by the user.

14. The computer program product of claim 13, wherein the link included in the advertisement that executes the application on the client device includes one or more instructions communicated to the application that, when executed by the application, configure the application to a specific state.

15. The computer program product of claim 12, wherein the computer-readable storage medium further has instructions encoded thereon that, when executed by the processor, cause the processor to:

responsive to determining that the application is installed on the client device and that the user has not interacted with the application for at least a threshold period of time, present the advertisement to the user for display on the client device, the advertisement including a link that executes the application on the client device so the application is configured to a state specified by one or more instructions included in the link.

16. The computer program product of claim 12, wherein determine whether the application is installed on the client device comprises:

communicate a request to an operating system running on the client device for information identifying one or more applications installed on the client device;

receive information identifying the one or more applications installed on the client device; and

determine whether the application is installed on the client device based at least in part on the information identifying the one or more applications installed on the client device.

17. The computer program product of claim 12, wherein the notification is presented to the user via one or more selected from a group consisting of:

a text message, an email, a push notification, a message presented by an application executing on the client device and associated with an online system, and any combination thereof.

18. The computer program product of claim 12, wherein the notification includes a link that executes the installed application on the client device when selected by the user.

19. The computer program product of claim 12, wherein the notification includes a link that executes the application on the client device so the application is configured to a state specified by one or more instructions included in the link.

20. A method comprising:

obtaining an advertisement selected for presentation to a user of a client device, the advertisement associated with an application capable of being installed on the client device;

determining whether the application is installed on the client device;

selecting content to include in the advertisement for presentation to the user based at least in part on the determination, the content associated with facilitating interaction with the application by the user;

incorporating the selected content into the advertisement associated with the application; and

presenting the advertisement including the selected content to the user via the client device.