PLATFORM TO INFLUENCE CHANNELIZATION OF CUSTOMIZED INFORMATION TO A USER

• US 20160205506A1
• Filed: 01/12/2015
• Published: 07/14/2016
• Est. Priority Date: 12/05/2014
• Status: Active Grant

• Current Assignee: HomeAway.com, Inc. (Expedia Group, Inc.)
• Original Assignee: HomeAway, Inc. (Expedia Group, Inc.)
• Inventors: Turner, Ryan Hedley, Haligas, Daniel Steven, Venugopal, Velayudhan, Devine, Alex Holm
• Granted Patent: US 10,031,644 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 10/025 Coordination of plural reservations, e.g. plural trip segments, transportation combined with accommodation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0645 Rental transactions; Leasing transactions
• CPC Class Codes: G06Q 50/12 Hotels or restaurants
• CPC Class Codes: G06Q 50/14 Travel agencies
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Aggregated traveler data may be accessed by subscribers to a content management system. Subscriber data in access requests from one or more subscribers may be used to describe a pool of travelers in the aggregated traveler data that may be concentrated in a geographic location. Location data, temporal data or both, from one or more electronic sources and/or data stores may be processed to determine if a selected traveler will be positioned within a threshold of an allowable distance from an allowable event in the geographic location at a time coincident with an event time window for the allowable event. Selected travelers who meet location and/or temporal parameters may be targeted to receive customized content for events including activities, services, goods, suggestions, and recommendations from subscribers. A subscriber may own a rental property in the geographic location that is rented by a selected traveler.

Claims

1. A system, comprising:

a communications interface;

a computing resource; and

a data storage resource, the communications interface in communication with the computing resource and the data storage resource,

the computing resource configured to;

receive, via the communications interface, an access data file,

analyze the access data file to extract data representing an access request, proprietor data, and proprietor access credentials,

verify the proprietor access credentials,

access from the data storage resource upon verification of the proprietor access credentials, data representing a pool of travelers identified by data in the access request,

generate an event data file for one or more selected travelers in the pool of travelers, and

communicate, using the communications interface, data representing the event data file to a computing device of each selected traveler via a communications link.

2. The system of claim 1, wherein data representing one or more of an activity, a service, or a suggestion is identified by event data extracted from the proprietor data.

3. The system of claim 1, wherein each selected traveler is selected based on receiving at the communications interface, a locus entry signal wirelessly communicated by the computing device of the selected traveler.

4. The system of claim 1, wherein each selected traveler is selected based on receiving at the communications interface, a time coincidence signal wirelessly communicated by the computing device of the selected traveler.

5. The system of claim 1, wherein each selected traveler is selected based on receiving at the communications interface, a time coincidence signal and a locus entry signal that are wirelessly communicated by the computing device of the selected traveler.

6. The system of claim 1, wherein the data storage resource includes one or more of geo-location data for the pool of travelers, temporal data for the pool of travelers, or location history data for the pool of travelers.

7. The system of claim 1, wherein the computing device of each selected traveler is configured to execute the event data file.

8. The system of claim 1, wherein the access data file is generated by a subscriber computing device in communication with the communications interface via another communications link.

9. The system of claim 1, wherein data representing an electronic message is extracted from the event data file, the electronic message addressed to a unique address associated with an account of each selected traveler.

10. A system, comprising:

a computing resource;

a data storage resource; and

a communications interface in communication with the computing resource and the data storage resource,

the computing resource configured to;

receive, via the communications interface, a request data file,

analyze the request data file to extract data representing event location data and event temporal data,

access, via the communications interface, a pool of traveler data included in the data storage resource,

select, using the event location data and the event temporal data, one or more travelers from the pool of traveler data that are positioned in a geographic location within a locus of the event data at a time that is coincident with the event temporal data,

access, via the communications interface, data representing individualized data for each selected traveler from the pool of traveler data, the individualized data including one or more of stay data, demographic data, preference data, and location data for each selected traveler,

generate a data file including customized content for each selected traveler based on the individualized data for each selected traveler, and

communicate, using the communications interface, data representing the data file of each selected traveler to a computing device of the selected traveler via a communications link.

11. The system of claim 10, wherein the data file is generated in response to a temporal coincidence signal received at the communications interface, the temporal coincidence signal wirelessly communicated by the computing device of the selected traveler.

12. The system of claim 10, wherein at least a portion of content included in the customized content is extracted from the request data file.

13. The system of claim 10, wherein the customized content for each selected traveler changes with changes in the location data of the selected traveler when the selected traveler is within the locus of the event data.

14. The system of claim 10, wherein data representing beginning and ending stay dates is extracted from the stay data, and the customized content for each selected traveler changes over a course of time from the beginning stay date to the ending stay date when the selected traveler is within the locus of the event data.

15. The system of claim 10, wherein a number of travelers positioned in the geographic location within the locus of the event location data is determined by a pool concentration determinator.

16. The system of claim 10, wherein the data file is generated in response to a locus entry signal received at the communications interface, the locus entry signal wirelessly communicated by the computing device of the selected traveler.

17. A method, comprising:

receiving at a communications interface, an access data file;

analyzing the access data file to extract data representing an access request, proprietor data, and proprietor access credentials;

verifying the proprietor access credentials;

accessing, upon verification of the proprietor access credentials, traveler data on a pool of travelers identified by data representing access data extracted from the access request;

generating an event data file for a selected traveler in the pool of travelers, the event data file representing one or more of an activity, a service, or a suggestion identified by data representing event data extracted from the proprietor data, and

communicating, data representing the event data file to a computing device of each selected traveler via a communications link.

18. The method of claim 17, wherein the event data file for the selected traveler is generated upon receiving at the communications interface, a locus entry signal that indicates the selected traveler is positioned within a threshold of an allowable distance from an event extracted from the event data.

19. The method of claim 17, wherein the event data file for the selected traveler is generated upon receiving at the communications interface, a time coincidence signal that indicates the selected traveler is positioned within a threshold of an allowable distance from an event extracted from the event data at a time coincident with an event time window for the event, the event time window extracted from the event data.

20. The method of claim 19, wherein the time coincidence signal is calculated by matching an estimated time of arrival with the event time window, the estimated time of arrival determined using location data and temporal data from a clock signal in the computing device of the selected traveler to calculate a velocity of the computing device in a direction towards the event.