SYSTEM AND METHOD FOR MODIFYING ADVERTISEMENT RESPONSIVE TO EPG INFORMATION

• US 20160219327A1
• Filed: 03/30/2016
• Published: 07/28/2016
• Est. Priority Date: 12/19/1996
• Status: Abandoned Application

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Original Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Inventors: Alexander, Ronald, Dias, Stephen, Hancock, Kenneth S., Leung, Elsie Y., Macrae, Douglas B., Ng, Arthur Y., O'Neil, Shawn P., Shoaff, P. Christopher, Sutton, Jonathon, Ward, Thomas E., Westberg, Thomas E., Yuen, Henry C.
• Application Number:
  US15/085,833
• Publication Number:
  US 20160219327A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 2007/1739 the upstream communication being transmitted via a separate link, e.g. telephone line
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4332 by placing content in organized collections, e.g. local EPG data repository interfaces, Database management systems or updating for information retrieval G06F16/23; details of retrieval of video data and associated meta data in video database G06F16/739
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4583 Automatically resolving scheduling conflicts, e.g. when a recording by reservation has been programmed for two programs in the same time slot
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/488 : Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/782 : on tape
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.

In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

Claims

1-58. -58. (canceled)

59. A system for displaying, based on receiving a viewer interaction, a video related to an advertisement selected based on viewer profile data, the system comprising:

storage circuitry configured to store a plurality of media asset identifiers, a plurality of advertisements, and viewer profile data of a viewer, the viewer profile data comprising a plurality of interactions by the viewer with a media guidance application;

control circuitry configured to;

compute statistics based on the stored viewer profile data of the viewer;

select an advertisement based on the computed statistics;

generate for display a subset of the plurality of media asset identifiers in a first area of a display screen;

generate for display the selected advertisement in a second area of the display screen;

receive an additional interaction by the viewer, wherein the additional interaction navigates from the first area of the display screen to the second area of the display screen; and

generate for display, within the second area, a video related to the displayed advertisement based on receiving the additional interaction.

60. The system of claim 59, wherein the plurality of interactions by the viewer comprises at least one interaction with the Internet.

61. The system of claim 59, wherein each interaction of the plurality of interactions by the viewer comprises an interaction with the Internet.

62. The system of claim 59, wherein the computed statistics correspond to at least one of times of day that the viewer views media assets associated with a category, days of the week that the viewer views media assets associated with the category, and a number of times that the viewer interacts with the media guidance application when viewing the media assets associated with the category.

63. The system of claim 62, wherein the control circuitry is further configured to:

determine, based on the computed statistics, a preference of the viewer comprising a favorite team; and

select the advertisement based on the determined preference of the viewer.

64. The system of claim 59, wherein the additional interaction navigates from one of the displayed subset of media asset identifiers in the first area of the display screen to the displayed advertisement in the second area of the display screen.

65. The system of claim 59, wherein the control circuitry is further configured to:

compare the viewer profile data of the viewer with viewer profile data of another viewer; and

determine a preference of the viewer based on the comparing.

66. The system of claim 65, wherein the control circuitry is further configured to:

select the advertisement based on the determined preference of the viewer.

67. The system of claim 66, wherein the control circuitry is further configured to:

select the advertisement based on a product related to the determined preference of the viewer.

68. The system of claim 59, wherein the control circuitry is further configured to:

receive a second additional interaction by the viewer to select the second area while the video is displayed; and

generating for display the video in a full screen display.

69. A method for displaying, based on receiving a viewer interaction, a video related to an advertisement selected based on viewer profile data, the method comprising:

storing viewer profile data of a viewer, the viewer profile data comprising a plurality of interactions by the viewer with a media guidance application;

computing statistics based on the stored viewer profile data of the viewer;

selecting an advertisement based on the computed statistics;

generating for display a subset of a plurality of media asset identifiers in a first area of a display screen;

generating for display the selected advertisement in a second area of the display screen;

receiving an additional interaction by the viewer, wherein the additional interaction navigates from the first area of the display screen to the second area of the display screen; and

generating for display, within the second area, a video related to the displayed advertisement based on receiving the additional interaction.

70. The method of claim 69, wherein the plurality of interactions by the viewer comprises at least one interaction with the Internet.

71. The method of claim 69, wherein each interaction of the plurality of interactions by the viewer comprises an interaction with the Internet.

72. The method of claim 69, wherein the computed statistics correspond to at least one of times of day that the viewer views media assets associated with a category, days of the week that the viewer views media assets associated with the category, and a number of times that the viewer interacts with the media guidance application when viewing the media assets associated with the category.

73. The method of claim 72, further comprising:

determining, based on the computed statistics, a preference of the viewer comprising a favorite team; and

selecting the advertisement based on the determined preference of the viewer.

74. The method of claim 69, wherein the additional interaction navigates from one of the displayed subset of media asset identifiers in the first area of the display screen to the displayed advertisement in the second area of the display screen.

75. The method of claim 69, further comprising:

comparing the viewer profile data of the viewer with viewer profile data of another viewer; and

determine a preference of the viewer based on the comparing.

76. The method of claim 75, further comprising:

selecting the advertisement based on the determined preference of the viewer.

77. The method of claim 76, further comprising:

selecting the advertisement based on a product related to the determined preference of the viewer.

78. The method of claim 69, further comprising:

receiving a second additional interaction by the viewer to select the second area while the video is displayed; and

generating for display the video in a full screen display.