VERIFICATION OF AD IMPRESSIONS IN USER-ADAPTIVE MULTIMEDIA DELIVERY FRAMEWORK

• US 20160219332A1
• Filed: 09/19/2014
• Published: 07/28/2016
• Est. Priority Date: 09/20/2013
• Status: Abandoned Application

• Current Assignee: InterDigital Patent Holdings, Inc. (InterDigital, Inc.)
• Original Assignee: InterDigital Patent Holdings, Inc. (InterDigital, Inc.)
• Inventors: Kailamaki, Kari, Proithis, Allen, Asbun, Eduardo, Reznik, Yuriy, Zeira, Ariela, Sternberg, Gregory S., Vanam, Rahul, Ma, Liangping
• Application Number:
  US15/023,367
• Publication Number:
  US 20160219332A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Embodiments contemplate detection, estimation, and/or adaptation to user presence, proximity and/or ambient lighting conditions. Embodiments also contemplate user proximity estimation based on input from sensors in mobile devices. Embodiments further contemplate volume control and/or audio bitstream selection based on an estimate of one or more of these parameters: user'"'"'s location, age, gender, ambient noise level and/or multiple users. Also, embodiments contemplate detection, estimation, and/or adaptation to user presence and/or user attention to advertisements delivered via various mechanisms, perhaps at various locations.

Claims

1-20. -20. (canceled)

21. A method of determining a media content impression, the media content communicated via a communication network to a client device, the method comprising:

receiving, via a receiver from the client device, a first data corresponding to a user proximate to the client device during a period of time;

receiving, via the receiver from the client device, a second data corresponding to a state of the client device during the period of time;

receiving, via a receiver from the client device, an indication of at least one specific media content presented by the client device during the period of time, the client device being a multimedia device;

determining, via a processor, a measurement of a user impression of the at least one specific media content based on the first data and the second data, the measurement of the user impression providing an indication of a user attention to the at least one specific media content during the period of time, the period of time corresponding to an analysis period;

storing, in a memory, the measurement of the user impression; and

providing access to the measurement of the user impression via at least a network connection.

22. The method of claim 21, wherein the measurement of the user impression of the at least one specific media content includes a degree of confidence in the user attention to the at least one specific media content.

23. The method of claim 22, wherein the degree of confidence in the user attention to the at least one specific media content includes at least one of:

an integer value, a percentage value, or a textual characterization.

24. The method of claim 21, wherein the at least one specific media content is an advertisement.

25. The method of claim 21, wherein the first data includes at least one of:

an indication that data regarding user proximity to the client device is unavailable, an indication that at least one user is proximate to the client device, a number of user faces detected by the client device;

one or more demographic data of a user detected by the client device, an indication of a user interaction with the client device, or one or more biometric data of a user detected by the client device.

26. The method of claim 21, wherein the client device includes a display and the second data includes an indication of at least one of:

the client device is moving, the client device is in a user'"'"'s hand, the client device is in a stand, the client device is on a surface with the display opposite of the surface, or the client device is on the surface with the display contiguous to the surface.

27. The method of claim 21, further comprising receiving, from the client device, a third data corresponding to the user proximate to the client device during the period of time, the third data including one or more keystroke rhythms of the user, the one or more keystroke rhythms identifying the user as a specific user.

28. The method of claim 27, wherein the determining the measurement of the user impression of the at least one specific media content is further based on the third data.

29. The method of claim 21, wherein the client device is a first client device, the method further comprising receiving, from a second client device, a third data corresponding to the user proximate to the second client device during the period of time,

wherein the indication from the first client device of the at least one specific media content presented by the first client device during the period of time further indicates that at least a part of the at least one specific media content is presented by the second client device during the period of time, and

the determining the measurement of the user impression of the at least one specific media content is further based on the third data.

30. The method of claim 21, further comprising:

requesting the user to authorize sending at least one of the first data or the second data; and

providing the user with a remuneration based on the authorization.

31. A wireless transmit/receive unit (WTRU) in communication with a wireless communication network, the WTRU comprising:

a processor, the processor configured at least to;

identify a first data corresponding to a user proximate to the WTRU during a period of time, the WTRU being a multimedia device; and

identify a second data corresponding to a state of the WTRU during the period of time;

determine at least one specific media content presented by the WTRU during the period of time; and

determine a measurement of a user impression of the at least one specific media content based on the first data and the second data, the measurement of the user impression providing an indication of a user attention to the at least one specific media content during the period of time, the period of time corresponding to an analysis period;

a memory;

the memory configured at least to;

store the measurement of the user impression; and

a transmitter, the transmitter configured at least to;

send the measurement of the user impression to one or more server devices.

32. The WTRU of claim 31, wherein the measurement of the user impression of the at least one specific media content includes a degree of confidence in the user attention to the at least one specific media content, the degree of confidence in the user attention to the at least one specific media content including at least one of:

an integer value, a percentage value, or a textual characterization.

33. The WTRU of claim 31, wherein the one or more servers include at least one of:

a provider of the at least one specific media content, or a producer of the at least one specific media content.

34. The WTRU of claim 31, wherein the first data includes at least one of:

an indication that data regarding user proximity to the WTRU is unavailable, an indication that at least one user is proximate to the WTRU, a number of user faces detected by the WTRU;

one or more demographic data of a user detected by the WTRU, an indication of a user interaction with the WTRU, or one or more biometric data of a user detected by the WTRU.

35. The WTRU of claim 31, wherein the WTRU has a display and the second data includes an indication of at least one of:

the WTRU is moving, the WTRU is in a user'"'"'s hand, the WTRU is in a stand, the WTRU is on a surface with the display opposite of the surface, or the WTRU is on the surface with the display contiguous to the surface.

36. A method of modifying a media content, the media content communicated via a communication network to a client device, the method comprising:

receiving, via a receiver from the client device, an indication of at least one specific media content presented by the client device during a period of time;

generating, via a processor, a measurement of a user impression of the at least one specific media content, the measurement of the user impression providing an indication of a user attention to the at least one specific media content during the period of time, the period of time corresponding to an analysis period;

determining, via the processor, an adjustment of the at least one specific media content based on the measurement of the user impression, the adjustment forming an adjusted specific media content; and

providing the adjusted specific media content to the client device during at least one of;

the period of time or another period of time.

37. The method of claim 36, wherein the measurement of the user impression is based on a first data, the first data including at least one of:

an indication that data regarding user proximity to the client device is unavailable, an indication that at least one user is proximate to the client device, a number of user faces detected by the client device;

one or more demographic data of a user detected by the client device, an indication of a user interaction with the client device, or one or more biometric data of a user detected by the client device.

38. The method of claim 37, wherein the client device includes a display and the measurement of the user impression is further based on a second data, the second data including an indication of at least one of:

the client device is moving, the client device is in a user'"'"'s hand, the client device is in a stand, the client device is on a surface with the display opposite of the surface, or the client device is on the surface with the display contiguous to the surface.

39. The method of claim 36, wherein the measurement of the user impression of the at least one specific media content includes a degree of confidence in the user attention to the at least one specific media content.

40. The method of claim 39, wherein the degree of confidence in the user attention to the at least one specific media content includes at least one of:

an integer value, a percentage value, or a textual characterization.