MOBILE PAY INTERFACE WITH CUSTOMIZED FINANCIAL STATEMENTS AND TARGETED MARKETING PROMPTS

• US 20160247233A1
• Filed: 02/18/2016
• Published: 08/25/2016
• Est. Priority Date: 02/20/2015
• Status: Abandoned Application

• Current Assignee: Mobile Financial Management Solutions, LLC
• Original Assignee: Mobile Financial Management Solutions, LLC
• Inventors: Page, Brian
• Application Number:
  US15/046,865
• Publication Number:
  US 20160247233A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 20/3221 Access to banking information through M-devices
• CPC Class Codes: G06Q 20/363 with the personal data of a user
• CPC Class Codes: G06Q 20/389 Keeping log of transactions for guaranteeing non-repudiation of a transaction
• CPC Class Codes: G06Q 20/4037 Remote solvency checks
• CPC Class Codes: G06Q 20/405 Establishing or using transaction specific rules
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

A method and system of providing targeted marketing of financial products and/or services through a mobile pay application including collecting, during an application set-up process, user financial information including user specific financial goals, tracking the user specific financial goals during user account transactions, and using progress of the financial goals to identify user specific opportunities for financial product and service marketing.

Claims

1. A method of providing targeted marketing of financial products and/or services through a mobile pay application, the method comprising:

collecting user financial information including user specific financial goals;

tracking the user specific financial goals during user account transactions; and

using progress of the financial goals to identify user specific opportunities for financial product marketing.

2. The method of claim 1, wherein the user financial information is collected during an application set-up process.

3. The method of claim 1, wherein the mobile pay application creates a marketing opportunity alert to a financial institution based on progress of the user specific financial goals.

4. The method of claim 3, wherein an alert is triggered based on the attainment of a user specific financial goal.

5. The method of claim 1, further comprising the steps of:

using the user specific goals and user financial account information to select customized financial education statements; and

communicating the customized financial education statements through a mobile application interface.

6. The method of claim 5, wherein the customized financial education statements are communicated in a mobile payment interface at the time of a purchasing decision.

7. The method of claim 1, further comprising the step of allowing, through the mobile pay application, an opportunity to impulse save at the time of purchase.

8. The method of claim 1, further comprising the step of allowing, through the mobile pay application, an opportunity to impulse pay down debt at the time of purchase.

9. The method of claim 6, wherein the financial education statements are further selected based upon user preferences for account balances.

10. The method of claim 6, wherein the financial education statements are further selected based upon user preferences for credit utilization.

11. The method of claim 1, wherein the step of collecting user financial information further comprises receiving user annual income information;

and wherein the annual income information is used to identify user specific targeted marketing opportunities.

12. The method of claim 11, wherein the step of collecting user information further comprises receiving user retirement goal information, and wherein the retirement goal information is used to identify user specific marketing opportunities.

13. A computer implemented method for identifying opportunities for targeted financial product sales by a financial institution, the method comprising:

providing a user interface via an application on a mobile device;

collecting user financial account information including one or more user specific financial goals through the user interface;

tracking the user specific financial goals during user account transactions; and

using progress of the user specific financial goals to create an opportunity for financial product and/or service marketing to the user.

14. The computer implemented method of claim 13, wherein the user financial information is collected during an application set-up process.

15. The computer implemented method of claim 13, further comprising:

identifying from the one or more user selected financial goals and user financial position one or more financial education statements; and

communicating the one or more financial education statements through the user interface.

16. The computer implemented method of claim 15, wherein the financial education statement is identified based upon prior payment decisions by the user.

17. The computer implemented method of claim 15, wherein the financial education statement is communicated at the time of a purchasing decision.

18. The computer implemented method of claim 13, wherein the step of collecting user financial information further comprises receiving user annual income and retirement goal information;

and wherein the annual income and retirement goal information are used to identify opportunities for financial product and/or service marketing to the user.

19. A computer system for identifying opportunities for targeted financial product and/or service sales by a financial institution, comprising:

a processor; and

one or more memory devices communicatively coupled with the processor and the one or more memory devices storing instructions to;

provide a user interface via an application on a mobile device, the user interface rendering information related to user specified financial goals and linked user financial accounts;

tracking the user specified financial goals during account transactions; and

providing targeted marketing of financial institution products and/or services based upon progress of the user specified financial goals.

20. The computer system of claim 19, further including instructions for collecting user annual income and retirement goal information;

and for using the annual income and retirement goal information to identify opportunities for financial product and/or service marketing to the user.