MANAGING AD CAMPAIGNS VIA MOBILE DEVICES

• US 20160249084A1
• Filed: 02/25/2015
• Published: 08/25/2016
• Est. Priority Date: 02/25/2015
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kates, Shira Dawn, Dragunas, Paulius, Broitman, Assaf, Richard, Elizabeth J., Nisenson, Joshua, Sammons, Brady Patrick
• Application Number:
  US14/631,152
• Publication Number:
  US 20160249084A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring

Abstract

In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

Claims

1. A method of facilitating management and control of a plurality of video advertisement campaigns in which video advertisements are distributed to a plurality of user devices in an auction-based bidding advertisement insertion system, the method being implemented at a mobile device having a touchscreen display, comprising:

displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign;

receiving, from the UI, a review request for at least one video advertisement campaign; and

playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

2. The method of claim 1, further including:

presenting, on the UI, key performance index data associated with the selected video advertisement campaign.

3. The method of claim 2, wherein the key performance index data being presented is preconfigured by a user.

4. The method of claim 1, further including:

presenting, on the UI, a filename associated with the creative.

5. The method of claim 4, wherein the filename is that of a video file used for the creative.

6. The method of claim 1, further including:

monitoring the playing out for errors; and

logging, when an error is detected during the monitoring, the error to a log.

7. The method of claim 6, wherein the monitoring includes monitoring for an ill-formatting error in the creative.

9. The apparatus of claim 1, wherein the method further includes:

presenting, on the UI, key performance index data associated with the selected video advertisement campaign.

10. The apparatus of claim 9, wherein the key performance index data being presented is preconfigured by a user.

11. The apparatus of claim 9, wherein the method further includes:

presenting, on the UI, a filename associated with the creative.

12. The apparatus of claim 11, wherein the filename is that of a video file used for the creative.

13. The apparatus of claim 9, wherein the method further includes:

monitoring the playing out for errors; and

logging, when an error is detected during the monitoring, the error to a log.

14. The apparatus of claim 13, wherein the monitoring includes monitoring for an ill-formatting error in the creative.

8. An apparatus for management and control of a plurality of video advertisement campaigns in which video advertisements are distributed to a plurality of user devices in an auction-based bidding advertisement insertion system, the apparatus comprising a memory storing instructions and a processor for reading the instructions from the memory and implementing a method, comprising:

displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign;

receiving, from the UI, a review request for at least one video advertisement campaign; and

playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

15. A video advertisement insertion system, comprising

a bidding server that facilitates display of video advertisements to multiple user devices;

an advertiser'"'"'s server that bids for placement of video advertisements by the bidding server according to a plurality of video advertisement campaigns; and

a mobile device module that controls execution of the plurality of advertisement campaigns by;

displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign;

receiving, from the UI, a review request for at least one video advertisement campaign; and

playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

16. The system of claim 15, wherein the mobile device further:

presents, on the UI, key performance index data associated with the selected video advertisement campaign.

17. The system of claim 15, wherein the key performance index data being presented is preconfigured by a user.

18. The system of claim 15, wherein the mobile device further:

presents, on the UI, a filename associated with the creative.

19. The system of claim 18, wherein the filename is that of a video file used for the creative.

20. The system of claim 15, wherein the mobile device further:

monitors the playing out for errors; and

logs, when an error is detected during the monitoring, the error to a log.