PROVIDING TARGETED CONTENT BASED ON A USER'S MORAL VALUES

• US 20160253710A1
• Filed: 09/25/2014
• Published: 09/01/2016
• Est. Priority Date: 09/26/2013
• Status: Active Grant

• Current Assignee: Mark W. Publicover, William Knight Foster
• Original Assignee: Mark W. Publicover, William Knight Foster
• Inventors: Foster, William Knight, Publicover, Mark W.
• Granted Patent: US 10,546,326 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/2358 Change logging, detection, and notification replication G06F16/27
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4858 for modifying screen layout parameters, e.g. fonts, size of the windows
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Targeted Content solutions can be provided using a variety of techniques. Targeted Content can be provided in place of generic advertisements on a first device or on personal computing devices. Targeted Content can be presented during, or in place of, generic advertisements in Content (e.g., television content, streaming content, etc.). Targeted Content can be provided in individual and/or group environments. In a group environment, Users and/or Devices can be grouped into a shared advertising group and Targeted Content can be selected based on Profiles of one or more members of the group. Feedback can be received regarding Targeted Content and payout amount can be determined.

Claims

1. A method for computerized distribution of Content that enables a User to project their values (e.g. ethics, morals, and standards) comprised of preferences regarding Products, and Product providers comprising:

storing into a database containing a plurality of Profiles, for each user from a set of users, a Profile including fields that can store Product preference information for each of a plurality of Products;

storing into a certification database, a plurality of certifications, each of the certifications containing information including certifying information by one of certification entities of a particular Product or a particular Product provider;

receiving Content directed to a first User the Content associated with a Product or a Product provider, the Content having associated meta-data that identifies at least the Product or the Product provider;

querying with the meta-data the certification database to retrieve a certification pertaining to the Product or the Product provider;

querying the profile database to retrieve a Profile associated with the first User;

comparing the certification pertaining to the Product or the Product provider to determine if the certification at least meets the product preference information contained in the Profile associated with the first User; and

permitting the Content to be provided to the first User if the certification at least meets the product preference information contained in the Profile associated with the first User.

2. The method of claim 1 comprising the further step of providing to the User an emblem containing information indicative of a relation between the certificate and the product preference information.

3. The method of claim 2 wherein the emblem is displayed as an overlay to the Content and wherein the User is permitted to provide one or more inputs to accept or reject receipt of the Content.

4. The method of claim 3 wherein the User is provided with the ability to select the Content and at least a first variant of the Content.

5. The method of claim 4 wherein the User is provided with a Content Spectrum.

6. The method of claim 4 wherein the first variant of the Content is Family Friendly Content.

7. The method of claim 1 further comprising receiving Feedback from the User pertaining to the Content, storing the Feedback and retrieving the Feedback in response to a request for Feedback regarding the Content.

8. The method of claim 1 wherein the Certification Database includes Independent Reviewer Certifications, the method further comprising verifying each of the Independent Reviewer Certifications before storing and updating of the Independent Reviewer Certifications.

9. The method of claim 1 further comprising accepting and storing from the User a Market Request and transmitting to one or more Product providers a request containing information from the Market Request that identifies a Product identified in the Market Request and that does not contain specific User identifiable information.

10. The method of claim 1 further comprising storing a Marketer Profile and providing information from the Marketer Profile to the User in response to a request initiated by the User, and in response to a further request from the User, associating at least selected portions of the Marketer Profile with the User Profile.

11. The method of claim 1 wherein the Content comprises advertising.

12. The method of claim 1 wherein the product preference information includes a rating threshold and wherein the certification pertaining to the Product or the Product provider includes a certification value corresponding to a first aspect of the Product or the Product Provider and wherein the step of permitting the Content includes determining if the certification value exceeds the rating threshold and providing an indication to the User of a difference between the certification value and the rating threshold.

13. The method of claim 12 further comprising maintaining an account for the User, the account receiving inputs to credit and debit the account and wherein the User is offered a payment, creditable to a User account to receive the Content.

14. The method of claim 13 wherein the payment offered to the User is calculated as a function of the difference between the certification value and the rating threshold.

15. The method of claim 13 further comprising receiving a certification funding input from the User to debit the User account and further comprising transmitting a request to a Certifier in response to the certification funding input, receiving indication from the Certifier of generation of a certification in partial response to the certification funding input and debiting the User account.

16-75. -75. (canceled)

76. A computing device comprising:

a processing unit;

wherein the computing device is configured to use the processing unit to perform operations for computerized distribution of Content that enables a User to project their values (e.g. ethics, morals, and standards) comprised of preferences regarding Products, and Product providers, the operations comprising;

storing into a database containing a plurality of Profiles, for each user from a set of users, a Profile including fields that can store Product preference information for each of a plurality of Products;

storing into a certification database, a plurality of certifications, each of the certifications containing information including certifying information by one of certification entities of a particular Product or a particular Product provider;

receiving Content directed to a first User the Content associated with a Product or a Product provider, the Content having associated meta-data that identifies at least the Product or the Product provider;

querying with the meta-data the certification database to retrieve a certification pertaining to the Product or the Product provider;

querying the profile database to retrieve a Profile associated with the first User;

comparing the certification pertaining to the Product or the Product provider to determine if the certification at least meets the product preference information contained in the Profile associated with the first User; and

permitting the Content to be provided to the first User if the certification at least meets the product preference information contained in the Profile associated with the first User.

77. The computing device of claim 76, the operations comprising the further step of providing to the User an emblem containing information indicative of a relation between the certificate and the product preference information.

78. The computing device of claim 77 wherein the emblem is displayed as an overlay to the Content and wherein the User is permitted to provide one or more inputs to accept or reject receipt of the Content.

79. The computing device of claim 78 wherein the User is provided with the ability to select the Content and at least a first variant of the Content.

80. A computer-readable storage medium storing computer-executable instructions for causing a computing device to perform a method for computerized distribution of Content that enables a User to project their values (e.g. ethics, morals, and standards) comprised of preferences regarding Products, and Product providers, the method comprising:

storing into a database containing a plurality of Profiles, for each user from a set of users, a Profile including fields that can store Product preference information for each of a plurality of Products;

storing into a certification database, a plurality of certifications, each of the certifications containing information including certifying information by one of certification entities of a particular Product or a particular Product provider;

receiving Content directed to a first User the Content associated with a Product or a Product provider, the Content having associated meta-data that identifies at least the Product or the Product provider;

querying with the meta-data the certification database to retrieve a certification pertaining to the Product or the Product provider;

querying the profile database to retrieve a Profile associated with the first User;

comparing the certification pertaining to the Product or the Product provider to determine if the certification at least meets the product preference information contained in the Profile associated with the first User; and

permitting the Content to be provided to the first User if the certification at least meets the product preference information contained in the Profile associated with the first User.