Closed-Loop Dynamic Content Display System Utilizing Shopper Proximity and Shopper Context Generated in Response to Wireless Data Triggers

• US 20160253735A1
• Filed: 12/28/2015
• Published: 09/01/2016
• Est. Priority Date: 12/30/2014
• Status: Active Application

• Current Assignee: Shelfscreen, LLC
• Original Assignee: Shelfscreen, LLC
• Inventors: Scudillo, Jeff, Kalpaxis, Alex, Scudillo, Marc, Monaco, Michael
• Application Number:
  US14/980,203
• Publication Number:
  US 20160253735A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

The smart retail system described herein presents information to shoppers based on the shopper'"'"'s actions and state. In one embodiment, information, such as advertisements, are presented to a shopper when the system detects a shopper near a display of the system. In one embodiment, a shopper detected to be moving toward a particular location with respect to a display of the system can be presented with information designed to catch the shopper'"'"'s eye and direct the shopper'"'"'s attention to a particular item or product. The information displayed to the shopper can be changed based on the shopper'"'"'s actions such as stopping to analyze the item or product to which the information pertains. Information can also be pushed to a shopper'"'"'s mobile device in response to the shopper'"'"'s actions and state. For example, a coupon for a particular product can be transmitted (also referred to as pushed) to the shopper'"'"'s mobile device as the shopper is examining the particular product or when the shopper has been detected walking away from the particular product.

Claims

1. A method comprising:

outputting first content via an output device, the first content pertaining to an item for sale located in an area associated with the output device;

detecting a person located in the area;

determining a state of the person;

determining an action the person is performing;

determining a context of the person based on the state of the person and the action the person is performing; and

outputting second content via the output device, the second content pertaining to the item for sale and selected based on the context of the person.

2. The method of claim 1, wherein the determining the state of the person comprises:

identifying the person; and

determining a biometric of the person.

3. The method of claim 1, wherein the detecting the person comprises:

transmitting a signal from a device associated with the output device; and

receiving, by the device, a message from a user device associated with the person, the message transmitted in response to the user device receiving the signal.

4. The method of claim 1, wherein the first content is configured to draw a gaze of the person.

5. The method of claim 1, wherein the determining the state of the person comprises:

receiving data associated with the person from a plurality of sensors.

6. The method of claim 1, wherein the determining the action the person is performing comprises:

detecting that the gaze of the person is directed to the output device.

7. The method of claim 1, wherein the determining the action the person is performing comprises:

detecting that a gaze of the person is directed to the item for sale.

8. The method of claim 1, wherein the determining the action the person is performing comprises:

detecting that the person is examining the item.

9. The method of claim 8, further comprising:

outputting third content in response to the detecting that the person is examining the item,

wherein the examining the item comprises the person looking at the item, the third content pertaining to the item and selected based on the person looking at the item.

10. The method of claim 8, further comprising:

outputting third content in response to the detecting that the person is examining the item,

wherein the examining the item comprises the person picking up the item, the third content pertaining to the item and selected based on the person picking up the item.

11. The method of claim 8, further comprising:

transmitting a message pertaining to the item for sale to a user device associated with the person in response to the detecting that the person is examining the item.

12. The method of claim 1, wherein the determining an action the person is performing comprises determining that the person is dwelling.

13. The method of claim 1, wherein the determining an action the person is performing comprises determining that the person is moving through the area.

14. A method for operation of a retail shelf display comprising:

outputting first content via an output device attached to a retail shelf storing at least one item, the first content pertaining to an item on the shelf;

detecting a person located in an area associated with retail shelf via a sensor associated with the output device;

determining a state of the person;

determining an action the person is performing;

determining a context of the person with respect to the item, the context based on the state of the person and the action the person is performing; and

outputting second content via the output device, the second content pertaining to the item for sale and selected based on the context of the person.

15. The method of claim 14, wherein the determining the state of the person comprises:

identifying the person; and

determining a biometric of the person.

16. The method of claim 14, wherein the detecting the person comprises:

transmitting a signal from a device associated with the output device; and

receiving, by the device, a message from a user device associated with the person, the message transmitted in response to the user device receiving the signal.

17. The method of claim 14, wherein the determining the state of the person comprises:

receiving data associated with the person from a plurality of sensors.

18. The method of claim 14, wherein the determining the action the person is performing comprises:

detecting that a gaze of the person is directed to the item on the shelf.

19. The method of claim 18, further comprising:

detecting that the person is examining the item on the shelf; and

outputting third content in response to the detecting that the person is examining the item on the shelf,

wherein the examining the item comprises the person looking at the item, the third content pertaining to the item and selected based on the person looking at the item.

20. A computer readable medium storing computer program instructions, which, when executed on a processor, cause the processor to perform operations comprising:

outputting first content via an output device, the first content pertaining to an item for sale located in an area associated with the output device;

detecting a person located in the area;

determining a state of the person;

determining an action the person is performing;

determining a context of the person based on the state of the person and the action the person is performing; and

outputting second content via the output device, the second content pertaining to the item for sale and selected based on the context of the person.