OCCASION-BASED CONSUMER ANALYTICS
First Claim
1. A method comprising:
- identifying a corpus of text data comprising a plurality of sentences;
parsing, using a data processing apparatus, words of the plurality of sentences to determine, for each word, a corresponding meaning;
determining, using a data processing apparatus, that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence;
determining, using a data processing apparatus, that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence;
determining, using a data processing apparatus, a relationship between the product or service and the particular occasion based on the particular sentence; and
determining, using a data processing apparatus, that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence; and
generating consumer analytics data to identify the relationship between the product or service and the particular occasion.
1 Assignment
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Accused Products
Abstract
A corpus of text data is accessed that includes a plurality of sentences and each of these sentences is parsed to determine, for each word, a corresponding meaning. A particular one of the sentences is determined to correspond to a particular occasion based on the determined meanings of one or more words of the particular sentence and is further determined to reference a product or service. A relationship is determined between the product or service and the particular occasion based on the particular sentence. One or more words of the particular sentence are determined to indicate a psychological characteristic of an author of the particular sentence. Consumer analytics data is generated to at least identify the relationship between the product or service and the particular occasion.
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Citations
20 Claims
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1. A method comprising:
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identifying a corpus of text data comprising a plurality of sentences; parsing, using a data processing apparatus, words of the plurality of sentences to determine, for each word, a corresponding meaning; determining, using a data processing apparatus, that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence; determining, using a data processing apparatus, that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence; determining, using a data processing apparatus, a relationship between the product or service and the particular occasion based on the particular sentence; and determining, using a data processing apparatus, that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence; and generating consumer analytics data to identify the relationship between the product or service and the particular occasion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A machine-readable storage device comprising code operable, when executed by one or more processors, to:
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identify a corpus of text data comprising a plurality of sentences; parse words of the plurality of sentences to determine, for each word, a corresponding meaning; determine that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence; determine that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence; determine a relationship between the product or service and the particular occasion based on the particular sentence; determine that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence; and generate consumer analytics data to identify the relationship between the product or service and the particular occasion.
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20. A system comprising:
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one or more processor devices; one or more memory elements; a consumer analytics system, executable by the one or more processors to; identify a corpus of text data comprising a plurality of sentences; parse words of the plurality of sentences to determine, for each word, a corresponding meaning; determine that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence; determine that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence; determine a relationship between the product or service and the particular occasion based on the particular sentence; determine that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence; and generate consumer analytics data to identify the relationship between the product or service and the particular occasion.
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Specification