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OCCASION-BASED CONSUMER ANALYTICS

  • US 20160260108A1
  • Filed: 03/04/2016
  • Published: 09/08/2016
  • Est. Priority Date: 03/05/2015
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • identifying a corpus of text data comprising a plurality of sentences;

    parsing, using a data processing apparatus, words of the plurality of sentences to determine, for each word, a corresponding meaning;

    determining, using a data processing apparatus, that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence;

    determining, using a data processing apparatus, that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence;

    determining, using a data processing apparatus, a relationship between the product or service and the particular occasion based on the particular sentence; and

    determining, using a data processing apparatus, that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence; and

    generating consumer analytics data to identify the relationship between the product or service and the particular occasion.

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