COMBINING CONTENT WITH A SEARCH RESULT
3 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.
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Citations
21 Claims
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1. (canceled)
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2. A computer-implemented method comprising:
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receiving a search query; determining that a search result responsive to the search query and a content item that is eligible to be presented with the search result both include content referring to a same brand; in response to determining that the search result and the content item both refer to the same brand, combining a portion of the search result and a portion of the content item into a single display unit, wherein the respective portions are less than an entire portion of content, and wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the portion of the search result with the portion of the content item; and providing the single display unit as a search result responsive to the search query. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory computer storage medium encoded with instructions that when executed by a distributed computing system cause the distributed computing system to perform operations comprising:
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receiving a search query; determining that a search result responsive to the search query and a content item that is eligible to be presented with the search result both include content referring to a same brand; in response to determining that the search result and the content item both refer to the same brand, combining a portion of the search result and a portion of the content item into a single display unit, wherein the respective portions are less than an entire portion of content, and wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the portion of the search result with the portion of the content item; and providing the single display unit as a search result responsive to the search query. - View Dependent Claims (16, 17, 18)
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19. A system comprising:
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one or more processors; and one or more memory elements including instructions that, when executed, cause the one or more processors to; receive a search query; determine that a search result responsive to the search query and a content item that is eligible to be presented with the search result both include content referring to a same brand; in response to determining that the search result and the content item both refer to the same brand, combine a portion of the search result and a portion of the content item into a single display unit, wherein the respective portions are less than an entire portion of content, and wherein the combination is performed based, at least in part, on content sponsor preferences for how to combine the portion of the search result with the portion of the content item; and provide the single display unit as a search result responsive to the search query. - View Dependent Claims (20, 21)
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Specification