SYSTEM AND METHOD FOR PROVIDING A PROMOTED TRACK DISPLAY FOR USE WITH A MEDIA CONTENT OR STREAMING ENVIRONMENT
First Claim
1. A system for providing a promoted track display in a media content environment, comprising:
- a media device having a user interface, that enables a user to select from a plurality of displayed media options to be played at the device, wherein each media option corresponds to a media content item;
wherein in response to receiving an advertisement request from a client, an advertisement server causes an advertisement code or tag to be sent to the client, where it can be used to retrieve a promoted track; and
wherein one or more promoted tracks are surfaced at the user interface via visual/display queues that are playable upon user initiation/click or other selection.
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Accused Products
Abstract
In accordance with an embodiment, described herein are a system and method for providing a promoted track display for use with a media content or media streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or promoted content to be delivered to the client in connection with the provided media content. One or more promoted tracks, for example songs, music, or other sponsor content, can be surfaced or otherwise displayed at a user interface of the media device via visuals or display queues that are playable upon user-click or other form of selection. Display queues that include promoted tracks can be used to increase promoted track inventory and provide an engaging advertisement format for use by media content partners, for example, music promoters.
141 Citations
12 Claims
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1. A system for providing a promoted track display in a media content environment, comprising:
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a media device having a user interface, that enables a user to select from a plurality of displayed media options to be played at the device, wherein each media option corresponds to a media content item; wherein in response to receiving an advertisement request from a client, an advertisement server causes an advertisement code or tag to be sent to the client, where it can be used to retrieve a promoted track; and wherein one or more promoted tracks are surfaced at the user interface via visual/display queues that are playable upon user initiation/click or other selection. - View Dependent Claims (2, 3, 4)
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5. A method of providing a promoted track display in a media content environment, comprising:
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providing, at a media device, a user interface, that enables a user to select from a plurality of displayed media options to be played at the device, wherein each media option corresponds to a media content item; wherein in response to receiving an advertisement request from a client, an advertisement server causes an advertisement code or tag to be sent to the client, where it can be used to retrieve a promoted track; and wherein one or more promoted tracks are surfaced at the user interface via visual/display queues that are playable upon user initiation/click or other selection. - View Dependent Claims (6, 7, 8)
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9. A non-transitory computer readable storage medium, including instructions stored thereon which when read and executed by one or more computers cause the one or more computers to perform the steps comprising:
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providing, at a media device, a user interface, that enables a user to select from a plurality of displayed media options to be played at the device, wherein each media option corresponds to a media content item; wherein in response to receiving an advertisement request from a client, an advertisement server causes an advertisement code or tag to be sent to the client, where it can be used to retrieve a promoted track; and wherein one or more promoted tracks are surfaced at the user interface via visual/display queues that are playable upon user initiation/click or other selection. - View Dependent Claims (10, 11, 12)
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Specification