Providing Search Results Comprising Purchase Links For Products Associated With The Search Results

• US 20160267569A1
• Filed: 03/10/2015
• Published: 09/15/2016
• Est. Priority Date: 03/10/2015
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hampson, Courtney, Sanio, Jason Robert Richard
• Application Number:
  US14/643,367
• Publication Number:
  US 20160267569A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

A search system receives an image search query from a user and retrieves image search results. For each image search result, the search system identifies a product based on metadata associated with the image search result. For each image search result, the search system associates an offer for the product corresponding to the image search result. For each image search result, the search system identifies a purchase link for the product associated with the offer associated with each image search result and generates a purchase icon within the image search result comprising the purchase link. The search system presents the image search results comprising the purchase icons to the user. The user selects a purchase icon of an image search result and the user computing device web browser is redirected to a website where the user may purchase the product corresponding to the purchase link.

Claims

1. A computer-implemented method to provide search results comprising purchase links, comprising:

receiving, by one or more computing devices and from a user computing device, a search query;

retrieving, by the one or more computing devices, one or more search results associated with one or more terms of the search query and search result metadata associated with the one or more search results;

retrieving, by the one or more computing devices, offer metadata corresponding to a plurality of offers;

for each of the retrieved search results;

identifying, by the one or more computing devices, a product corresponding to the search result based on the search result metadata;

identifying, by the one or more computing devices, one or more offers of the plurality of offers offering the identified product for sale;

selecting, by the one or more computing devices, a particular offer of the one or more offers; and

determining, by the one or more computing devices, a purchase link associated with the particular offer, wherein the purchase link directs the user computing device to a merchant system website offering the product for sale in response to a user selecting the purchase link via the user computing device;

generating, by the one or more computing devices, a purchase icon comprising the purchase link associated with the particular offer to be displayed with the retrieved search results;

transmitting, by the one or more computing devices and to the user computing device, the retrieved search results comprising the respective purchase icons for display on the user computing device.

2. The method of claim 1, further comprising:

receiving, by the one or more computing devices and from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result; and

transmitting, by the one or more computing devices and to the user computing device, a request for the web browser of the user computing device to redirect to the merchant system website corresponding to the purchase link.

3. The method of claim 2, wherein the user purchases the product from the merchant system website via the user computing device.

4. The method of claim 1, further comprising:

receiving, by the one or more computing devices and from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result; and

transmitting, by the one or more computing devices and to the user computing device, a request for an application associated with the merchant system resident on the user computing device to communicate with the merchant system website corresponding to the purchase link.

5. The method of claim 1, further comprising:

receiving, by the one or more computing devices and from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result;

transmitting, by the one or more computing devices and to the merchant system website corresponding to the purchase link, a request for pricing information associated with the product;

receiving, by the one or more computing devices and from the merchant system website, pricing information associated with the product;

determining, by the one or more computing devices and based on the pricing information, a total cost of the product;

transmitting, by the one or more computing devices and to the user computing device, a request for payment information from the user, wherein the user enters or selects payment information via the user computing device;

receiving, by the one or more computing devices and from the user computing device, payment information of the user;

processing, by the one or more computing devices, a first transaction to receive payment from the user for the total cost of the product using the payment information of the user; and

processing, by the one or more computing devices, a second transaction to credit the merchant system for the total cost of the product.

6. The method of claim 1, wherein the one or more search results comprise image search results.

7. The method of claim 6, wherein the search result metadata corresponding to each of the one or more image search results comprises text within a predefined proximity of the respective image search result as displayed on a publisher'"'"'s website to which the image search result pertains.

8. The method of claim 1, wherein the one or more search results comprise one or more of video search results, text search results, image search results, and audio search results.

9. The method of claim 1, wherein the search result metadata comprises contextual information associated with the search result as displayed on a publisher'"'"'s website to which the search result pertains.

10. A computer program product, comprising:

a non-transitory computer-readable medium having computer-readable program instructions embodied thereon that when executed by a computer cause the computer to provide search results comprising purchase links, the computer-readable program instructions comprising;

computer-readable program instructions to receive a search query;

computer-readable program instructions to retrieve one or more search results associated with one or more terms of the search query and search result metadata associated with the one or more search results;

computer-readable program instructions to retrieve offer metadata corresponding to a plurality of offers;

for each of the retrieved search results;

computer-readable program instructions to identify a product corresponding to the search result based on the search result metadata;

computer-readable program instructions to identify one or more offers of the plurality of offers offering the identified product for sale;

computer-readable program instructions to select a particular offer of the one or more offers;

computer-readable program instructions to determine a purchase link associated with the particular offer, wherein the purchase link directs the user computing device to a merchant system website offering the product for sale in response to a user selecting the purchase link via the user computing device;

computer-readable program instructions to generate a purchase icon comprising the purchase link associated with the particular offer to be displayed with the retrieved search results; and

computer-readable program instructions to transmit, to the user computing device, the retrieved search results comprising the respective purchase icons for display on the user computing device.

11. The computer program product of claim 10, further comprising:

computer-readable program instructions to receive, from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result; and

computer-readable program instructions to transmit, to the user computing device, a request for the web browser of the user computing device to redirect to the merchant system website corresponding to the purchase link.

12. The computer program product of claim 10, further comprising:

computer-readable program instructions to receive, from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result; and

computer-readable program instructions to transmit, to the user computing device, a request for an application associated with the merchant system resident on the user computing device to communicate with the merchant system website corresponding to the purchase link.

13. The computer program product of claim 12, wherein the user purchases the product from the merchant system website via the user computing device.

14. The computer program product of claim 10, wherein the one or more search results comprise one or more of video search results, text search results, image search results, and audio search results.

15. The computer program product of claim 10, further comprising:

computer-readable program instructions to receive, from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result;

computer-readable program instructions to transmit, to the merchant system website corresponding to the purchase link, a request for pricing information associated with the product;

computer-readable program instructions to receive, from the merchant system website, pricing information associated with the product;

computer-readable program instructions to determine, based on the pricing information, a total cost of the product;

computer-readable program instructions to transmit, to the user computing device, a request for payment information from the user, wherein the user enters or selects payment information via the user computing device;

computer-readable program instructions to receive, from the user computing device, payment information of the user;

computer-readable program instructions to process a first transaction to receive payment from the user for the total cost of the product using the payment information of the user; and

computer-readable program instructions to process a second transaction to credit the merchant system for the total cost of the product.

16. The computer program product of claim 10, wherein the search result metadata comprises contextual information associated with the search result as displayed on a publisher'"'"'s website to which the search result pertains.

17. A system to provide search results comprising purchase links, comprising:

a storage device; and

a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to;

receive a search query;

retrieve one or more search results associated with one or more terms of the search query and search result metadata associated with the one or more search results;

retrieve offer metadata corresponding to a plurality of offers;

for each of the retrieved search results;

identify a product corresponding to the search result based on the search result metadata;

identify one or more offers of the plurality of offers offering the identified product for sale;

select a particular offer of the one or more offers;

determine a purchase link associated with the particular offer, wherein the purchase link directs the user computing device to a merchant system website offering the product for sale in response to a user selecting the purchase link via the user computing device;

generate a purchase icon comprising the purchase link associated with the particular offer to be displayed with the retrieved search results; and

transmit, to the user computing device, the retrieved search results comprising the respective purchase icons for display on the user computing device.

18. The system of claim 17, wherein the processor is further configured to execute computer-readable program instructions stored in the storage medium to cause the system to:

receive, from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result;

transmit, to the merchant system website corresponding to the purchase link, a request for pricing information associated with the product;

receive, from the merchant system website, pricing information associated with the product;

determine, based on the pricing information, a total cost of the product;

transmit, to the user computing device, a request for payment information from the user, wherein the user enters or selects payment information via the user computing device;

receive, from the user computing device, payment information of the user;

process a first transaction to receive payment from the user for the total cost of the product using the payment information of the user; and

process a second transaction to credit the merchant system for the total cost of the product.

19. The system of claim 17, wherein the processor is further configured to execute computer-readable program instructions stored in the storage medium to cause the system to:

receive, from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result; and

transmit, to the user computing device, a request for the web browser of the user computing device to redirect to the merchant system website corresponding to the purchase link.

20. The system of claim 17, wherein the processor is further configured to execute computer-readable program instructions stored in the storage medium to cause the system to:

receive, from the user computing device, an indication of a selection by the user of a purchase icon corresponding to a particular image result; and

transmit, to the user computing device, a request for an application associated with the merchant system resident on the user computing device to communicate with the merchant system website corresponding to the purchase link.