Look Alike Advertising Modelling
First Claim
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1. A system for optimizing a digital advertisement format for display on a mobile device and reusing the optimized format, the system comprising:
- a processor based device which identifies a plurality of advertisement placement locations and stores said plurality of placement locations,said processor based device configured to test an effectiveness of an advertisement format within at least one of said locations and determine an effectiveness of said format based on at least one predetermined objective;
a memory for storing a result of said effectiveness test for said at least one of said locations; and
,a search module configured to match said stored result with another of said stored locations.
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Abstract
An advertising optimization system and method is provided for use with advertisements on mobile devices. The advertisement format may be tested and modified for various optimization requirements and then reused for the same or different advertisements in locations which share some or all of the same attributes.
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Citations
26 Claims
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1. A system for optimizing a digital advertisement format for display on a mobile device and reusing the optimized format, the system comprising:
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a processor based device which identifies a plurality of advertisement placement locations and stores said plurality of placement locations, said processor based device configured to test an effectiveness of an advertisement format within at least one of said locations and determine an effectiveness of said format based on at least one predetermined objective; a memory for storing a result of said effectiveness test for said at least one of said locations; and
,a search module configured to match said stored result with another of said stored locations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for optimizing an advertisement format for an advertisement placement location and reusing the optimized format in an another advertisement placement location, the method comprising:
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an advertisement server associating a plurality of attributes with an advertisement placement location identifier; said advertisement server associating another plurality of attributes with another advertisement placement location identifier;
wherein said plurality of attributes and said another plurality of attributes include at least one attribute that is only associated with one of said location identifier and said another location identifier;said advertisement server storing said identifiers in memory; said advertisement server performing, for at least one advertisement format, optimization testing for an advertisement placement location associated with said advertisement placement location identifier to determine an optimized advertisement format; said advertisement server storing a result of said optimization testing; and said advertisement server locating yet another location identifier having a sufficient number of same attributes as said advertisement placement location identifier and employing said optimized advertisement format at a location associated with said yet another location identifier. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for optimizing a digital advertising format for a user of a mobile device and reusing the optimized format for additional advertisements on said device, the method comprising:
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an ad server serving an advertisement for display on said mobile device; wherein said advertisement includes an advertising format; said ad server creating an aesthetic preference profile for said device by tracking a user'"'"'s interaction with said advertisement; said ad server receiving a plurality of profile criteria from said mobile device and storing at least some of said criteria in said aesthetic preference profile; said ad server using said aesthetic preference profile to determine an effective advertising format for use with an additional advertisement; and said ad server serving said additional advertisement for display on said mobile device wherein said additional advertisement includes said effective advertising format. - View Dependent Claims (22, 23, 24, 25, 26)
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Specification