CONTEXTUALLY AWARE BILLBOARD DISPLAY DEVICES USING WIRELESS BEACON DEVICE COMMUNICATIONS

• US 20160283979A1
• Filed: 03/24/2015
• Published: 09/29/2016
• Est. Priority Date: 03/24/2015
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Chatterton, Geoffrey W., Zamer, Kamal
• Application Number:
  US14/667,115
• Publication Number:
  US 20160283979A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/20 Administration of product repair or maintenance
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 40/244 using a network of reference devices, e.g. beaconing

Abstract

There are provided systems and methods for contextually aware billboard display devices using wireless beacon device communications. A service provider may utilize one or more wireless notifications at or nearby a location to connect with a communication device of a user as the user moves into proximity of the wireless beacon'"'"'s short range wireless communications at or nearby the location. Once connected, the wireless beacon may provide an identifier for the user to the service provider. The service provider may utilize context information for the location to determine needs or interests of the user and/or a vehicle for the user. The service provider may generate a notification, such as an advertisement, that may be communicated to the user through billboards that the user may pass. The notifications may be for car maintenance conditions or vehicle user requirements. The notifications may also be for nearby merchants and available items.

Claims

1. A system comprising:

a notification module comprising at least one hardware processor that accesses an identifier for a user operating a vehicle at a first location, wherein the identifier is received from a wireless beacon associated with the first location based on a first connection using short range wireless communications between a communication device of the user and the wireless beacon, accesses location context information for the first location based on the first connection, determines vehicle information specific to the vehicle for the user using the identifier, and determines a notification for the user using the location context information and the vehicle information;

a database stored to a non-transitory memory that stores the identifier, the location context information, and the notification; and

a network interface component that receives the identifier and communicates the notification to at least one display device for display of the notification to the user while the user is associated with the first location.

2. The system of claim 1, wherein the display device comprises a billboard display device located at or nearby the first location.

3. The system of claim 1, wherein the short range wireless communications comprise one of radio communications, infrared communications, Bluetooth communications, Bluetooth Low Energy (BLE) communications, LTE Direct communications, and WiFi communications.

4. The system of claim 1, wherein the location context information comprises a list of items available from at least one merchant at or nearby the first location.

5. The system of claim 4, wherein the notification comprises an advertisement for at least one of the items and the at least one merchant

6. The system of claim 5, wherein the advertisement is specific to the vehicle based on the vehicle information.

7. The system of claim 6, wherein the vehicle information comprises use requirements for the vehicle, and wherein the vehicle information is based on at least one of vehicle usage and at least one vehicle condition parameter.

8. The system of claim 7, wherein the notification module determines the vehicle information by utilizing the network interface component to pull the vehicle information from the communication device, and wherein the communication device comprises one of a mobile computing device, a vehicle console computing device, and a vehicle heads up display device.

9. The system of claim 7, wherein the notification module determines the vehicle information by accessing a vehicle use history for the vehicle, and wherein the vehicle use history is one of stored to the database and retrievable from a maintenance entity associated with the vehicle.

10. The system of claim 7, wherein the location context information comprises at least one of general vehicle requirements and general vehicle maintenance parameters for use of vehicles at or nearby the location, and wherein the notification alerts the user of at least one condition of the vehicle that violates the at least one of the general vehicle requirements and does not meet the general vehicle maintenance parameters.

11. The system of claim 10, wherein the general vehicle requirements comprises a type of vehicle for use or nearby the location, a type of tire required at or nearby the location, a type of vehicle drivetrain required at or nearby the location, a type of safety belt or harness required at or nearby the location, and required safety lighting at or nearby the location, and wherein the general vehicle maintenance parameters comprise at least one of necessary oil requirements at or nearby the location, necessary radiator fluid requirements at or nearby the location, required tire pressure at or nearby the location, necessary interior cooling or heating at or nearby the location, necessary fuel or power levels at or nearby the location, and necessary electrical requirements at or nearby the location.

12. The system of claim 10, wherein the notification module further determines the location context information, and wherein the location context information is determined using crowd sourced information based on other vehicle information pulled from at least one other vehicle utilized at or nearby the location.

13. The system of claim 4, wherein the list of items comprise food and drink items available from the at least one merchant.

14. The system of claim 13, wherein the vehicle information comprises a time the vehicle is passing through or nearby the area, and wherein the notification module further accesses user information for the user and further determines the notification using the user information.

15. The system of claim 14, wherein the user information comprises at least one of purchase history for the user, a personal status of the user, and additional users traveling with the user in the vehicle.

16. A method comprising:

receiving, by a network interface component, an identifier for a user operating a vehicle at a location, wherein the identifier is received from a first wireless beacon located at the location based on a first connection using short range wireless communications between a communication device of the user and the first wireless beacon;

accessing, by a notification module comprising at least one hardware processor, location context information for the location based on the first connection;

accessing, by the notification module, vehicle information specific to the vehicle for the user using the identifier;

determining, by the notification module, a notification for the user using the location context information and the vehicle information; and

communicating, by the network interface component, the notification to at least one display device for display of the notification to the user while the user is associated with the location.

17. The method of claim 16, wherein the location context information comprises driving conditions at or nearby the location, and wherein the notification comprises an alert to the user of the driving conditions.

18. The method of claim 17, the notification is communicated to the at least one display device through at least one of a network connection with the at least one display device, the first beacon located at the location and in communication with the at least one display device, and a second beacon located nearby the location and in communication with the at least one display device.

19. The method of claim 18, wherein the at least one display device comprises at least one of a billboard device, a mobile computing device of the user, a vehicle console computing device of the vehicle, and a vehicle heads up display device of the vehicle.

20. A non-transitory computer-readable medium comprising executable modules which, in response to execution by a computer system, cause the computer system to perform a method comprising:

receiving, by a network interface component, an identifier for a user operating a vehicle at a location, wherein the identifier is received from a wireless beacon established at or nearby the location based on a first connection using short range wireless communications between a communication device of the user and the wireless beacon;

accessing, by a notification module comprising at least one hardware processor, location context information for the location based on the first connection;

accessing, by the notification module, vehicle information specific to the vehicle for the user using the identifier;

determining, by the notification module, a notification for the user using the location context information and the vehicle information; and

communicating, by the network interface component, the notification to at least one display device for display of the notification to the user while the user is associated with the location.