PERSONALIZING CONTENT ASSOCIATED WITH A THIRD PARTY SYSTEM FOR PRESENTATION TO AN ONLINE SYSTEM USER BASED ON INTERACTIONS PERFORMED BY THE USER WITH CONTENT FROM THE THIRD PARTY SYSTEM

• US 20160292283A1
• Filed: 04/03/2015
• Published: 10/06/2016
• Est. Priority Date: 04/03/2015
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Vishwanath, Tirunelveli R., Raji, Vijaye Ganesh
• Granted Patent: US 9,977,834 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

An online system stores information identifying interactions by online system users with content provided by a third party system. The third party system includes a tracking mechanism in content that specifies one or more interactions with the content. When a user performs a specified interaction with the content via a client device, the tracking mechanism communicates information describing the performed interaction from the client device to the online system. The online system retrieves information identifying the user from the client device and stores the information describing the performed interaction in association with the information identifying the user. The third party system requests the online system generate content for presentation to the user, and the online system identifies content provided by the third party system with which additional users having at least a threshold measure of similarity to the user interacted to present to the user.

Claims

15-1. The method of claim 1, further comprising:

communicating the generated content to a client device associated with the user for presentation.

17. A computer program product comprising a computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

receive information describing one or more interactions by one or more users of an online system with content provided by a third party system that is external to the online system, the one or more interactions specified by the third party system;

retrieve user identifying information identifying each of the one or more users to the online system;

store information at the online system associating information describing interactions by the one or more users of the online system with the content provided by the third party system with user identifying information corresponding to users who performed the one or more interactions;

receive a request from the third party system to generate content for presentation to a user of the online system;

determine measures of similarity between the user of the online system and one or more additional users of the online system, a measure of similarity between the user of the online system and an additional user of the online system based at least in part on characteristics of the user of the online system and characteristics of the additional user of the online system;

select one or more of the additional users of the online system based at least in part on the measures of similarity;

identify content provided by the third party system with which the selected one or more additional users interacted based at least in part on the stored information; and

generate content for presentation to the user of the online system that includes a set of the identified content provided by the third party system with which the selected one or more additional users interacted.

18. The computer program product of claim 17, wherein determine measures of similarity between the user of the online system and one or more additional users of the online system comprises:

determine a cosine similarity between characteristics of the user and characteristics of the additional user of the online system.

19. The computer program product of claim 17, wherein identify content provided by the third party system with which the selected one or more additional users interacted based at least in part on the stored information comprises:

identify content provided by the third party system with which at least a threshold number of the selected one or more additional users interacted.

20. The computer program product of claim 17, wherein identify content provided by the third party system with which the selected one or more additional users interacted based at least in part on the stored information comprises:

identify content provided by the third party system with which at least a threshold percentage of the selected one or more additional users interacted.

21. The computer program product of claim 17, wherein generate content for presentation to the user of the online system that includes the set of the identified content provided by the third party system with which the selected one or more additional users interacted comprises:

generate a page including the set of identified content provided by the third party system with which the selected one or more additional users interacted.