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SYSTEM AND METHOD FOR IMPROVED USE OF SOCIAL MEDIA PLATFORMS TO MARKET OVER THE INTERNET

  • US 20160292727A1
  • Filed: 03/30/2015
  • Published: 10/06/2016
  • Est. Priority Date: 03/30/2015
  • Status: Abandoned Application
First Claim
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1. A computer-aided method for marketing to subjects in a social media platform over the internet, comprising:

  • supplementing social media data derived from a social media platform and representing candidate subjects for marketing with demographic data derived from outside social media platforms and representing attributes of a population by assigning, in data, the candidate subjects with demographic tags that indicate an attribute of their population;

    selecting, from the data, a cluster of target subjects for marketing from among the candidate subjects based on the demographic tags; and

    sending, over the internet using a social media platform, a marketing message to at least one of the target subjects in the cluster.

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