SYSTEM AND METHOD FOR IMPROVED USE OF SOCIAL MEDIA PLATFORMS TO MARKET OVER THE INTERNET
First Claim
1. A computer-aided method for marketing to subjects in a social media platform over the internet, comprising:
- supplementing social media data derived from a social media platform and representing candidate subjects for marketing with demographic data derived from outside social media platforms and representing attributes of a population by assigning, in data, the candidate subjects with demographic tags that indicate an attribute of their population;
selecting, from the data, a cluster of target subjects for marketing from among the candidate subjects based on the demographic tags; and
sending, over the internet using a social media platform, a marketing message to at least one of the target subjects in the cluster.
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Abstract
A computer-aided method for marketing to subjects in a social media platform over the internet comprises supplementing social media data derived from a social media platform and representing candidate subjects for marketing with demographic data derived from outside social media platforms and representing attributes of a population by assigning, in data, the candidate subjects with demographic tags that indicate an attribute of their population. A cluster of target subjects for marketing is selected, from the data, from among the candidate subjects based on the demographic tags, and a marketing message is sent, over the internet using a social media platform, to at least one of the target subjects in the cluster.
34 Citations
20 Claims
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1. A computer-aided method for marketing to subjects in a social media platform over the internet, comprising:
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supplementing social media data derived from a social media platform and representing candidate subjects for marketing with demographic data derived from outside social media platforms and representing attributes of a population by assigning, in data, the candidate subjects with demographic tags that indicate an attribute of their population; selecting, from the data, a cluster of target subjects for marketing from among the candidate subjects based on the demographic tags; and sending, over the internet using a social media platform, a marketing message to at least one of the target subjects in the cluster. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computing device for marketing to subjects in a social media platform over the internet, comprising:
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a memory including a non-transitory computer readable medium; and a processor configured to execute instructions stored on the non-transitory computer readable medium to; supplement social media data derived from a social media platform and representing candidate subjects for marketing with demographic data derived from outside social media platforms and representing attributes of a population by assigning, in data, the candidate subjects with demographic tags that indicate an attribute of their population; select, from the data, a cluster of target subjects for marketing from among the candidate subjects based on the demographic tags; and send, over the internet using a social media platform, a marketing message to at least one of the target subjects in the cluster. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-aided method for marketing to subjects in a social media platform over the internet, comprising:
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defining a geographic region; collecting social media data derived from a social media platform and representing candidate subjects for marketing located in the geographic region; collecting demographic data derived from outside social media platforms and representing attributes of a population in the geographic region; based on the demographic data, identifying, for each of the candidate subjects, a plurality of attributes of their population, the attributes including an attribute relating to the population'"'"'s mobility preference; assigning, in data, each of the candidate subjects with demographic tags that indicate the identified attributes of their population; selecting, from the data, a cluster of target subjects for marketing from among the candidate subjects based on similarities in the demographic tags for the target subjects; and sending, over the internet using a social media platform, an automotive brand'"'"'s marketing message to at least one of the target subjects in the cluster. - View Dependent Claims (18, 19, 20)
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Specification